Tag Archives: trustworthy

Does Google still use PageRank to rate your website?

“Ask David” short answer: yes. While you can’t see it anymore, PageRank is still a “core” part of how Google determines which websites are trustworthy and important. Related: What Makes a Simple Website Feel Trustworthy? (From Real User Experience, Not … Continue reading →

Posted in Ask David!, Search Engine Optimization (SEO) | Tagged ahref, Ahrefs Domain Rating, authority, backlinks, E-E-A-T, experience, expertise, google, google algorithm, google pagerank, google ranking, high value link, important, internal linking, Larry Page, link spam, low value link, moz, Moz Domain Authority, new york times, pagerank, reasonable surfer, seed set, stanford, trustworthy, useful, wikipedia | Leave a comment

Using a URL Shortener and Passing the SEO Link Juice

Does using a URL shortener like azipURL or TinyURL not pass on the SEO link juice of having a backlink posted somewhere? “Ask David” answer: Actually, using a URL shortener like azipURL, TinyURL, or Bitly generally does pass on the … Continue reading →

Posted in Ask David!, Search Engine Optimization (SEO) | Tagged 301 permanent redirect, anchor text, authority, backlink, bitly, crawl speed, internal linking, internal links, link equity, link juice, nofollow, pagerank, search engine optimization, seo, tinyurl, trustworthy | Leave a comment

SEO Is Working – So Why Aren’t Sales Increasing?

Ask David: “My traffic statistics have grown organically, so SEO is working, but sales are not growing – how do I know I am on the right track or what else should I be doing?“ This is a very common … Continue reading →

Posted in Ask David!, E-commerce, Search Engine Optimization (SEO), Website Traffic | Tagged call-to-action, conversion friction, conversion rate optimization, conversions, convert leads, engagement, increase sales, leads, messaging, organic traffic, reach, sales, search engine optimization, seo, small business websites, trust, trust signals, trustworthy, website builders, website conversions, website optimization | Leave a comment

Why Simple Websites Often Convert Better Than Fancy Websites

If you’ve ever noticed a plain-looking website (like Craigslist back in the day) outperforming a flashy, animation-heavy one, you’re not imagining things. This happens all the time across industries – from home services to e-commerce to SaaS. The reason is … Continue reading →

Posted in Website Design | Tagged animations, background videos, bloat, boost conversions, build trust, call-to-action, clean website layout, clear CTA, conversion optimization, conversions, credibility, cta, e-commerce, easy navigation, fast loading, fast loading times, fast website, fonts, hero image, high-converting websites, javascript, kiss, mobile-friendly, simple website design, sliders, spacing, storytelling, trust, trust signals, trustworthy, usability, user experience, ux, UX best practices, web design tips, website conversions, website speed | Leave a comment

What Is YMYL and Why It Matters for Your Website’s SEO

Understanding Google’s High-Stakes Quality Standards for “Your Money or Your Life” Pages If your website offers information that could affect a person’s finances, health, safety, or overall well-being, you need to know about YMYL – short for Your Money or … Continue reading →

Posted in Search Engine Optimization (SEO) | Tagged about page, accurate, authority, brand authority, cite sources, credibility, e-commerce, E-E-A-T, financial information, higher standard, https, legal information, list credentials, medical information, news, niche, online shopping, public affaris, reviews, search engine optimization, sensitive niche, seo, seure, testimonials, trustworthy, visibility, website ranking, ymyl, your money or your life | Leave a comment

Choosing Website Fonts Made Easy: A Step-by-Step Guide

Choosing fonts for your website can feel overwhelming. With thousands of typefaces available, how do you pick one that looks professional, is easy to read, and fits your brand? The truth is, you don’t need a design degree to make … Continue reading →

Posted in Website Design | Tagged brand identity, brand personality, branding, casual, choose fonts, consistency, creative, fancy fonts, fast, font pairing, fonts, friendly, fun, google fonts, mobile-friendly, modern fonts, playful, polished, professional, readability, sans-serif fonts, serif fonts, size, spacing, trustworthy, typography, web-safe fonts, weight | Leave a comment

Tutorial: How to Instantly Make Your Designs Look Cleaner

Ever notice how some websites or graphics just feel “off,” even if you can’t put your finger on why? Most of the time, it comes down to a few small mistakes that make a layout look messy. The good news: … Continue reading →

Posted in Website Design | Tagged alignment, avoid clutter, beginner design guide, clarity, clean design, clutter, color, consistency, contrast, design consistency, design hacks, design principles, design repetition, design tricks, design tutorial, fonts, good design, improve website design, layout design, proximity, repetition, spacing, trust, trustworthy, ux design, visual hierarchy, web design tips, white space, whitespace | Leave a comment

How to Optimize Your Webpages So They Get Found by Search Engines and AI (LLMs)?

If you want your website to get noticed online, it’s important to make sure it’s easy to find and understand – not just by search engines like Google, but also by the latest AI technologies powered by something called large … Continue reading →

Posted in Ask David!, Search Engine Optimization (SEO) | Tagged accessibility, ai, anthropic, chatgpt, claude, faq, fast loading times, fast website, fresh content, gemini, Google Search Console, google search engine ranking, headings, high-quality conetnt, keywords, llama, llm, meta, meta description, meta tags, meta title, mobile-friendly, OpenAI, responsive, responsive app, schema markup, search snippets, structure, subheadings, trustworthy, usability | Leave a comment

Beginner’s SEO Guide: Step-by-Step Process to Promote Your Business Online

Step 1: Set Up Website Analytics and Tracking See: How to Set Up Google Analytics 4 (GA4) for Your Website: A Step-by-Step Guide How to Set Up Google Search Console for Your Website: A Step-by-Step Guide Google Analytics is not … Continue reading →

Posted in Search Engine Optimization (SEO) | Tagged ahrefs, alt tag, alt text, authority, backlinks, bloat, bounce rate, broken links, clean code, compress images, conversions, drive traffic, fast load times, fast website, fresh content, google analytics, Google Business Profile, google keyword planner, Google Search Console, headers, headings, https, keyword research, keyword stuffing, lazy-load images, long-tail keywords, meta description, mobile-friendly, plugins, ranking factor, redirect, redirect url, responsive, responsive app, search engine optimization, search engine ranking, secure, seo, short-tail keywords, sitemap generator, sitempa, target audience, target keywords, technical seo, title, tracking, trust, trustworthy, ubersuggest, user experience, webp converter, website analytics, website visitors, xml | Leave a comment

The Ultimate Guide to Structuring Your Landing Page (in the Right Order)

A well-structured landing page can make or break your conversion rates. Whether you’re promoting a product, service, or collecting email signups, the layout and content order on your page should guide your visitor seamlessly from arrival to action. Here’s the … Continue reading →

Posted in Website Design | Tagged a/b testing, call-to-actoin, conversion rate, cta, faq, headline, hero image, landing page, landing page conversions, mobile-friendly, ratings, reviews, social proof, subheadline, testimonials, trust signals, trustworthy, white space | Leave a comment