Tag Archives: reach

How to Automatically Share Your WordPress Blog Posts to Instagram

WordPress, automatically post to Instagram

Sharing your blog posts on Instagram is a great way to increase reach and engagement - but manually posting every article can be time-consuming. With this custom WordPress plugin, you can automatically share posts to Instagram manually with a button, or automatically with daily posts. Plus, it works even if your posts don’t have images!

In this tutorial, we’ll guide you through setting up the plugin, configuring settings, and making sure every post has a valid image.

Step

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SEO Is Working – So Why Aren’t Sales Increasing?

Traffic sales growth and increasing sales

Ask David: "My traffic statistics have grown organically, so SEO is working, but sales are not growing - how do I know I am on the right track or what else should I be doing?"

This is a very common situation, and it’s also one of the most confusing for website owners.

The important thing to understand is that organic traffic growth and sales growth are related - but they are not the same metric.

If

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Posted in Ask David!, E-commerce, Search Engine Optimization (SEO), Website Traffic | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment

How to Build an Effective Social Media Strategy for Your Business or Website

Social media strategy guide, for your business, website

Social media is one of the most powerful tools for growing your brand, attracting customers, and building a loyal community. But without a clear strategy, your efforts can feel scattered, inconsistent, or ineffective. A well-planned social media strategy helps you align your content with your business goals, reach the right audience, and measure results.

Here’s a step-by-step guide to creating an effective social media strategy for your company or website.

1. Define Your Goals

Start by determining what you want

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Is a CTR Below 1% a Bad Sign If Clicks Are Increasing Daily? Let’s Talk Nuances.

CTR and increasing clicks

In a previous post, Decoding Click-Through Rates (CTR): What’s Good and Why It Matters for Ads & Website Content, we explored what makes a “good” CTR and why this metric plays such a crucial role in digital marketing performance. But once you understand the benchmarks, a more nuanced question often arises:

Is it a bad sign if your click-through rate is under 1%, even when your total number of clicks per day is strong - and steadily growing?

Let’s

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Posted in Ask David!, Search Engine Optimization (SEO), Website Traffic | Tagged , , , , , , , , , , , , , , , | Leave a comment

Why SEO is better than ads?

seo-vs-paid-advertising

While diving into the debate of SEO (search engine optimization) versus ads (paid advertising), the allure of SEO becomes evident. The appeal lies not only in its potential cost-effectiveness - especially if you're adept at handling it yourself - but also in its enduring impact. With a solid grasp of the "Content is King" philosophy, SEO has the capacity to yield compounding returns over time. In contrast, paid advertising, while offering immediate visibility, often comes at a notable

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Posted in Advertising, Ask David!, Marketing, Search Engine Optimization (SEO) | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment