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Recent Posts
- Thinking About Switching From WordPress? What Should You Consider Before You Move?
- The Airtable Acquisition Raises a Bigger Question: Do You Really Own the Software Your Business Runs On?
- How to Use Google Search Console’s New Generative AI Data to Improve Your SEO
- How to Update the Same Website Content on Multiple Pages at Once
- Discovered vs. Crawled Not Indexed in Google Search Console: What’s the Difference and How to Fix Each
- The Small Business Guide to Auditing Google Ads and Website Costs
- Do Professional Writers Still Need SEO in the Age of AI?
- Search Engine First vs. People First Content: Why Generic FAQ Dumps Harm Your SEO
- Looking for a Website Builder Without AI? Which One Should You Choose?
- Keyword Cannibalization: How to Find and Fix the Pages Stealing Your Own Google Traffic
- Why Great Content Gets Stuck on Page 8 (And How to Fix It)
- Why MySQL FULLTEXT Search Returns 0 Results (And How to Fix It)
- The Reality of Domain Speculation on New TLD Launches: Is It Still Worth It?
- The Hidden Domain Name Lock-In: Which Registrars Restrict Nameservers?
- Paying $10,000 a Month for SEO? Here’s How to Tell If You’re Getting Your Money’s Worth
- Introducing New WordPress Magazine Layouts in UltimateWB 9 (With Early Access)
- How to Fix the WordPress “Critical Error” on the Widgets Page After a PHP Upgrade
- The Hidden Risk of SaaS Website Builders: Lessons from the Recent Wix Outage
Categories
Tag Archives: reach
How to Automatically Share Your WordPress Blog Posts to Instagram
Sharing your blog posts on Instagram is a great way to increase reach and engagement - but manually posting every article can be time-consuming. With this custom WordPress plugin, you can automatically share posts to Instagram manually with a button, or automatically with daily posts. Plus, it works even if your posts don’t have images!
In this tutorial, we’ll guide you through setting up the plugin, configuring settings, and making sure every post has a valid image.
Step
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Posted in Social Media, WordPress Customization
Tagged auto post to Instagram, automatic blog sharing, custom wordpress plugin, daily Instagram posts, engagement, font, generate Instagram image, Instagram automation, plugin code, reach, social media integration, ttf, WordPress, WordPress Instagram plugin, wordpress plugin, WordPress plugin development, WordPress tips, WordPress tutorial
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SEO Is Working – So Why Aren’t Sales Increasing?
Ask David: "My traffic statistics have grown organically, so SEO is working, but sales are not growing - how do I know I am on the right track or what else should I be doing?"
This is a very common situation, and it’s also one of the most confusing for website owners.
The important thing to understand is that organic traffic growth and sales growth are related - but they are not the same metric.
If
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Posted in Ask David!, E-commerce, Search Engine Optimization (SEO), Website Traffic
Tagged call-to-action, conversion friction, conversion rate optimization, conversions, convert leads, engagement, increase sales, leads, messaging, organic traffic, reach, sales, search engine optimization, seo, small business websites, trust, trust signals, trustworthy, website builders, website conversions, website optimization
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How to Build an Effective Social Media Strategy for Your Business or Website
Social media is one of the most powerful tools for growing your brand, attracting customers, and building a loyal community. But without a clear strategy, your efforts can feel scattered, inconsistent, or ineffective. A well-planned social media strategy helps you align your content with your business goals, reach the right audience, and measure results.
Here’s a step-by-step guide to creating an effective social media strategy for your company or website.
1. Define Your Goals
Start by determining what you want
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Posted in Social Media
Tagged audience, audience targeting, awareness, boost sales, brand awareness, branding, business social media, community building, content strategy, conversions, educational content, engagement, facebook, grow online presence, guides, impressions, instagram, interactive contentn, lead generation, linkedin, polls, promotional content, quizzes, reach, social media, social media marketing, social media metrics, social media planning, social media strategy, social media tips, storytelling, tiktok, tips, trust, tutorials, twitter, website marketing, website traffic, x, youtube
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Is a CTR Below 1% a Bad Sign If Clicks Are Increasing Daily? Let’s Talk Nuances.
In a previous post, Decoding Click-Through Rates (CTR): What’s Good and Why It Matters for Ads & Website Content, we explored what makes a “good” CTR and why this metric plays such a crucial role in digital marketing performance. But once you understand the benchmarks, a more nuanced question often arises:
Is it a bad sign if your click-through rate is under 1%, even when your total number of clicks per day is strong - and steadily growing?
Let’s
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Posted in Ask David!, Search Engine Optimization (SEO), Website Traffic
Tagged click-through rate, clicks per day, conversion rate, cost per click, cpc, ctr, impressions, meta description, reach, search engine ranking, targeting, title tag, user engagement, user intent, visibility, website traffic
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Do I Really Need a Website for My Business If I’m Using Social Media?
If you're running a small business and getting steady clients through Instagram, Facebook, or even Linktree and booking platforms, you may be asking: Do I really need a website for my business?
It’s a common question - and a valid one. Social media is free, convenient, and highly effective for engaging with customers. But relying only on third-party platforms could actually limit your growth and put your business at risk in the long run.
Here’s why your business still needs
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Posted in Ask David!, Business, Marketing
Tagged account suspended, business credibility, customer engagement, discoverability, do I need a website, facebook, google search, instagram, linktree, online booking, online presence, professional, reach, search engines, seo, small business website, social media, third-party platforms, website vs social media
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Why SEO (Organic Traffic) is better than paying for ads?
Should you pay for Google Ads (paid advertising) or focus on organic SEO? Paid advertising acts like a light switch: it drives traffic immediately, but as soon as you turn off the budget, the leads stop. SEO is an investment in long-term equity. By focusing on clean site architecture and genuinely useful content, you build organic authority that drives search traffic for months and years without paying a fee for every click. There's a reason why the phrase
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Posted in Advertising, Ask David!, Marketing, Search Engine Optimization (SEO)
Tagged ads, content is king, credibility, fast loading times, navigation, organic traffic, page load times, paid advertising, pay-per-click, PPC, reach, seo, seo vs ads, SEO vs PPC, targeted marketing, trust, user experience, user-friendly, visibility
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