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Categories
Tag Archives: conversion rate optimization
SEO Is Working – So Why Aren’t Sales Increasing?
Ask David: "My traffic statistics have grown organically, so SEO is working, but sales are not growing - how do I know I am on the right track or what else should I be doing?"
This is a very common situation, and it’s also one of the most confusing for website owners.
The important thing to understand is that organic traffic growth and sales growth are related - but they are not the same metric.
If
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Posted in Ask David!, E-commerce, Search Engine Optimization (SEO), Website Traffic
Tagged call-to-action, conversion friction, conversion rate optimization, conversions, convert leads, engagement, increase sales, leads, messaging, organic traffic, reach, sales, search engine optimization, seo, small business websites, trust, trust signals, trustworthy, website builders, website conversions, website optimization
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Is Your Website Leaving Money on the Table? Fix Your Homepage to Convert More Visitors
If your website isn’t bringing in the customers, leads, or sales you were expecting, the issue might not be your product or service - it could be your homepage layout. Most DIY websites follow a predictable (and ineffective) structure that simply doesn’t convert visitors into customers. The good news? It’s a surprisingly easy fix.
The Problem with Typical DIY Homepages
Many self-made websites - especially those built on platforms like GoDaddy, Wix, or WordPress - tend to
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Posted in Business, Search Engine Optimization (SEO), Website Design
Tagged boost conversions, build trust, conversion rate optimization, customer journey, diy website builder, DIY website tips, godaddy, homepage, homepage design, homepage layout, homepage optimization, increase website sales, lead generation, online marketing, small business website, user experience, web design strategy, web development, website builder tips, website conversion, website design, Wix, WordPress
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Why Should You Care About Your Website Performance Scores on PageSpeed Insights, Even If Your Website Loads Fast?
If your website loads quickly for you, you might think PageSpeed Insights (PSI) scores don't matter. After all, if users aren’t complaining about slow load times, why worry? However, website performance scores affect more than just load speed - they impact SEO, user experience, and even your bottom line. Here’s
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Posted in Ask David!, Search Engine Optimization (SEO)
Tagged cls, conversion omptimization, conversion rate optimization, conversion rates, core web vitals, cumulative layout shift, fast loading times, fid, first impressions, future-proofing, hidden inefficiencies, higher conversions, improved user experience, largest contentful paint, lcp, mobile performance, pagespeed insights, psi, search engine optimization, search engine ranking, seo, slow load times, user experience, user-friendly, website performance
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Website Design Checklist: Boost Conversions and User Experience
A well-designed website is more than just aesthetically pleasing; it’s a powerful tool that can significantly impact your business's success. To ensure your website is optimized for conversions and user experience, consider these crucial questions:
Clarity and Navigation
- Does everything make sense? Is the content clear, concise, and easy to understand? Avoid jargon and technical terms that might confuse visitors.
- Does it flow well? Is the information presented in a logical sequence, guiding visitors smoothly from one section to
Posted in Website Design
Tagged a/b testing, analytic tools, analytics, branding, calls to action, clarity, color psychology, color scheme, contact form, conversion rate optimization, conversions, cro, cta, easy navigation, fonts, functionality, functionality vs design, increase conversions, mobile-friendly, navigation, privacy policy, responisve, responsive app, terms of service, tos, transparency, trust, typography, ui, user experience, user interface, ux, website analytics, website flow, website optimization
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