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Categories
Tag Archives: sales
The Reality of Domain Speculation on New TLD Launches: Is It Still Worth It?
Every time a new domain extension opens for general registration, the same cycle begins.
Registrars send promotional emails announcing the latest TLD. Tech blogs publish lists of "must-have" domain names. Social media fills with people claiming they've secured the next big digital asset. Within hours, thousands of short, keyword-rich domains have been registered.
The idea is appealing: spend $20 on a domain today and eventually sell it for thousands - or even hundreds of thousands - of dollars.
But how
... Continue readingSEO Is Working – So Why Aren’t Sales Increasing?
Ask David: "My traffic statistics have grown organically, so SEO is working, but sales are not growing - how do I know I am on the right track or what else should I be doing?"
This is a very common situation, and it’s also one of the most confusing for website owners.
The important thing to understand is that organic traffic growth and sales growth are related - but they are not the same metric.
If
... Continue reading
Posted in Ask David!, E-commerce, Search Engine Optimization (SEO), Website Traffic
Tagged call-to-action, conversion friction, conversion rate optimization, conversions, convert leads, engagement, increase sales, leads, messaging, organic traffic, reach, sales, search engine optimization, seo, small business websites, trust, trust signals, trustworthy, website builders, website conversions, website optimization
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Is BNI Membership Worth It for Your Business?
Business Networking International (BNI) is a global organization designed to help members grow their businesses through word-of-mouth referrals. But is it worth the investment of time and money? Let's delve into the pros and cons to help you decide.
The Pros of BNI Membership
- Powerful Referral Network: BNI's primary benefit is its extensive network of professionals. By consistently attending meetings and actively participating, you can build strong relationships with potential referral partners.
- Structured Networking: BNI provides a structured approach
What are the potential drawbacks of using Instagram as a marketing tool for a business?
While Instagram is a powerful marketing tool, it does have some drawbacks to consider for your business:
Limited focus on sales:
While Instagram is great for brand awareness and engagement, it's not the most direct platform for driving sales. The platform prioritizes organic content over promotional content, and there are limited functionalities for direct selling compared to other platforms.
Costly advertising:
If you want to reach a wider audience or overcome limitations on organic reach, Instagram ads can be expensive.
... Continue reading
