UltimateWB vs. PhotoShelter vs Zenfolio: What is the best photography website builder?

Are you a photographer searching for the perfect platform to build a stunning website and showcase your work to the world? In this blog post, we’ll take a close look at three popular website builders: UltimateWB, PhotoShelter, and Zenfolio. We’ll explore the features, benefits, and drawbacks of each platform and explain why UltimateWB stands out as an exceptional choice for photographers.

UltimateWB: The Power of Customization

  1. Image Delivery and Sales: UltimateWB offers robust image delivery and sales capabilities. You can sell prints, licenses, and digital downloads directly through your website. The best part? You have complete control over pricing and licensing options.
  2. High-Quality Image Galleries: With UltimateWB, you can create breathtaking, high-resolution galleries to showcase your work in a stunning, professional manner. The platform’s customizable design allows you to make your galleries truly unique.
  3. Complete Customization: UltimateWB is all about giving you the power to create a website that matches your vision. Design your site exactly as you envision it, including layouts, colors, and features, ensuring your website reflects your brand and style.
  4. Responsive Design: UltimateWB makes this easy with the built-in Responsive app, so that you can make your website automatically optimized for all devices. Ensure a seamless and captivating viewing experience on smartphones, tablets, and desktops.
  5. SEO Tools: UltimateWB provides built-in SEO features, allowing you to optimize your website for search engines and increase its visibility.
  6. E-Commerce Integration: UltimateWB offers powerful e-commerce capabilities, allowing you to sell prints, licenses, and digital downloads. It integrates with the major payment processor PayPal, as well as direct credit card forms, ensuring smooth and secure transactions.
  7. Built-In Blog and Forum: Foster community engagement and keep your clients informed with the built-in blog and forum features.

PhotoShelter and Zenfolio: Pros and Cons



  • Specialized in image delivery and sales, making it a strong choice for professionals.
  • Offers high-quality image galleries for stunning visual presentation.
  • SEO tools help improve discoverability.


  • Focused on photographers, which may limit customization for other creative professionals.
  • Pricing may be higher, especially for photographers who primarily need a portfolio site without e-commerce capabilities.



  • User-friendly and intuitive interface, suitable for photographers of all levels.
  • Strong print sales and e-commerce capabilities.
  • Client proofing features, perfect for wedding and portrait photographers.


  • May lack the level of customization desired by photographers with specific branding and design preferences.
  • Limitations for those who want to expand beyond photography and offer a more versatile website.

Why UltimateWB Stands Out:

  • UltimateWB combines the power of image delivery and sales, high-quality image galleries, and full customization. It empowers photographers to create a unique and visually stunning website while offering e-commerce integration.
  • The platform’s versatility extends beyond photography, making it ideal for creative professionals of all kinds.
  • UltimateWB provides SEO tools, responsive design, and features like built-in blogs and forums to foster community engagement.
  • The ability to control every aspect of your website’s design and functionality makes UltimateWB a top choice for photographers who want to reflect their unique style and brand.

In summary, UltimateWB emerges as the top choice for photographers and creative professionals seeking to combine image delivery, sales, high-quality galleries, and complete customization. While PhotoShelter and Zenfolio offer distinct advantages, UltimateWB’s versatility and customizability make it the ultimate platform for photographers looking to make a bold and unique online statement.

Are you ready to design & build your own website? Learn more about UltimateWB! We also offer web design packages if you would like your website designed and built for you.

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