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- The Airtable Acquisition Raises a Bigger Question: Do You Really Own the Software Your Business Runs On?
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- Discovered vs. Crawled Not Indexed in Google Search Console: What’s the Difference and How to Fix Each
- The Small Business Guide to Auditing Google Ads and Website Costs
Categories
Tag Archives: e-commerce
GoDaddy Storefront Disaster: Why a Forced Update Is Scrambling E-Commerce Sites
If you are currently running an online shop on GoDaddy’s all-in-one website builder, you might want to log into your dashboard and check your active inventory right now.
Over the last few days, a massive wave of store owners have taken to community forums and subreddits to report what is being called a complete "storefront disaster." GoDaddy has been quietly executing a massive, mandatory overhaul to the commerce backend of their Websites + Marketing platform.
This wasn't an optional migration
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Posted in Compare Website Builders, E-commerce, Technology in the News
Tagged bloat, bugs, clear browser cache, data corruption, e-commerce, forced updates, godaddy, godaddy alternative, godaddy storefront disaster, google merchant center, hosted website builder, incognito, inventory, third-party plugins, WordPress
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WooCommerce Subscriptions Cost: Avoid the $279 Add-On Trap
If you are building an online shop with WordPress, the initial pitch sounds incredible: the core software is open-source, and WooCommerce is "completely" free.
But there is a catch that catches almost every small business owner off guard.
The exact moment you try to move away from simple, one-time checkouts and add a recurring revenue stream - like a monthly subscription box, a premium membership, or a repeat service plan - you hit a major financial wall.
Suddenly,
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Posted in Compare Website Builders, E-commerce
Tagged bloat, core web vitals, e-commerce, hacked, open-source, pagespeed insights, performance, plugin vulnerabilities, plugins, stability, subscriptions, third-party plugins, vulnerabilities, woocommerce, WooCommerce subscriptions, WordPress
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Beat the System: Avoid Paying Website Builder Transaction Fees
In the early days of e-commerce, the deal was simple: you paid a monthly fee for your website software, and you paid a payment processor (like Stripe or PayPal) a small percentage to handle the credit card transaction. But as we move into 2026, the rules have changed for some website builders. The industry giants - Wix, Shopify, Squarespace, BigCommerce - have introduced what can only be described as a "success tax." Good news, UltimateWB has not.
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Posted in Compare Website Builders, E-commerce
Tagged avoid transaction fees, best ecommerce platform for profit, bigcommerce, e-commerce, ecommerce profit margins, hidden ecommerce costs, merchant account savings, no transaction fee platforms, online store overhead, pay to play, payment gateway, payment gateway comparison, service fee, Shopify alternatives, shopify payments, shopify transaction fees 2026, squarespace, squarespace payment fees, stripe vs shopify payments, surcharge, transaction fees, website builder success tax, Wix, wix service fees
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Why Simple Websites Often Convert Better Than Fancy Websites
If you’ve ever noticed a plain-looking website (like Craigslist back in the day) outperforming a flashy, animation-heavy one, you’re not imagining things. This happens all the time across industries - from home services to e-commerce to SaaS.
The reason is simple:
People don’t visit websites to admire design. They visit to achieve a goal.
Find a product. Read a menu. Book a service. Get a quote. Buy something.
A “fancy” website can absolutely support that…
- but only if it
Posted in Website Design
Tagged animations, background videos, bloat, boost conversions, build trust, call-to-action, clean website layout, clear CTA, conversion optimization, conversions, credibility, cta, e-commerce, easy navigation, fast loading, fast loading times, fast website, fonts, hero image, high-converting websites, javascript, kiss, mobile-friendly, simple website design, sliders, spacing, storytelling, trust, trust signals, trustworthy, usability, user experience, ux, UX best practices, web design tips, website conversions, website speed
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How to Evaluate All-in-One Website Builders? Features, Performance, Scalability, Maintenance
Choosing the right website builder can be overwhelming. Some platforms look impressive but are limited behind plugins or templates, while others are flexible but bloated and slow. The key is knowing how to evaluate all-in-one website builders so you pick a platform that balances functionality, performance, and growth potential.
This guide explains what to look for, why certain features matter, and actionable steps you can take to make an informed decision.
What “All-in-One” Really Means
A true all-in-one website builder
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Posted in Ask David!, Compare Website Builders
Tagged all-in-one website builder, analytics, bloat, choosing a website builder, clean code, clean url, cms, CMS features, core web vitals, css, custom url, e-commerce, e-commerce platforms, fast load times, flexible, html, inventory management, js, meta description, meta tags, meta title, mobile-friendly, mysql, page load, pagespeed insights, payment gateway, php, plugins, responsive, scalability, search engine optimization, seo, seo tools, sitemap, social sharing, templates, third party plugins., web design, website builder comparison, website performance
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E-commerce vs Marketplace: What’s the Difference?
When you’re planning to start an online business, one of the first decisions you’ll face is what kind of platform you actually need. Should you build a traditional e-commerce store where you sell your own items? Or should you create a marketplace where many sellers can list their products, like Etsy, Amazon, or eBay?
These terms get mixed up a lot, but they represent two very different business models - each with its own setup, features, and management style.
... Continue readingWhat Is YMYL and Why It Matters for Your Website’s SEO
Understanding Google’s High-Stakes Quality Standards for “Your Money or Your Life” Pages
If your website offers information that could affect a person’s finances, health, safety, or overall well-being, you need to know about YMYL - short for Your Money or Your Life. Google uses this term to classify high-impact web content and applies especially strict quality standards to it. For business owners, bloggers, and developers, understanding YMYL and how to meet Google’s expectations is key to gaining visibility -
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Posted in Search Engine Optimization (SEO)
Tagged about page, accurate, authority, brand authority, cite sources, credibility, e-commerce, E-E-A-T, financial information, higher standard, https, legal information, list credentials, medical information, news, niche, online shopping, public affaris, reviews, search engine optimization, sensitive niche, seo, seure, testimonials, trustworthy, visibility, website ranking, ymyl, your money or your life
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1 Cent No More: Will You Need to Change Prices in Your Online Store?
The U.S. penny is on its way out. After more than a century in circulation, the 1-cent coin is being phased out due to rising production costs and the increasing dominance of digital payments.
While the change might seem simple on the surface, it actually brings up key considerations for how prices are set, rounded, and perceived - especially for online businesses.
💡 Why Is the Penny Retiring Production?
Each penny costs over two cents to produce, making it
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Posted in E-commerce, Marketing, Technology in the News
Tagged digital payments, e-commerce, ecommerce pricing strategy, end of the penny, marketing strategy, online store, online store pricing, outdated, penny discontinued, penny phase out, pricing strategy, psychological appeal, psychology
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How Organic Reach Has Changed in 2025: What Small Businesses Need to Know
If you run a small business, you’ve probably noticed that it’s getting harder to reach your audience on social media without spending money. That’s because organic reach - the number of people who see your content without paid promotion - is shrinking on most platforms. But not all hope is lost. The key is knowing where to focus and how to play the algorithm’s game.
Let’s break down how organic reach works in 2025 across the major social platforms,
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Posted in Marketing, Search Engine Optimization (SEO)
Tagged authenticity, authenticity over polish, b2b, behin-the-scenes clips, business story, carousels, client success stories, conversational vs salesy, customer reactions, customer testimonials, diy, e-commerce, engagement, facebook, facebook group, facebook reels, fashion, focus on value, food, founder stories, go viral organically, hashtags, home decor, instagram, instagram reels, keywords, lessons learned, linkedin, marketing strategy, meta, organic reach, organic traffic, paid ads, pins, product demos, quick tips, service-based businesses, stories, tiktok, tips in your niche, trending music, tutorials, twitter, vertical images, visibility, x
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Why Etsy Isn’t Worth It for Sellers Anymore in 2024
Many artisans and independent sellers are searching for an Etsy alternative in 2024. Rising fees, increased competition, and loss of control have made selling on Etsy more challenging and less profitable than ever.
Soaring Fees and Diminishing Returns
One of the biggest concerns for Etsy sellers is the steady increase in fees. From transaction fees to listing fees, the costs of running a shop on Etsy continue to rise, directly cutting into sellers’ profit margins. This makes it harder to
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