Tag Archives: google analytics

Why is the Discover tab missing now from Google Search Console?

Google Search Console, Discover tab, panel showing impressions and clicks

"Ask David" question:

"I noticed today that the Discover tab is completely missing from my left-hand sidebar in Google Search Console. It used to be under the Performance section, but now it’s just gone. Did my account break, or did Google remove this feature?"

Answer:

Don't worry, your account isn't broken. If you are wondering why the Discover tab is missing now from your Google Search Console page, it comes down to a specific built-in feature of Google's

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The Curious Case of an Internet Explorer 11 Visitor in 2025

Website visitors, analytics, showing browsers used, including IE 11

It’s late 2025 - you’d probably assume everyone browsing the web is on Chrome, Safari, Edge, or Firefox. And for the vast majority of sites, that is true. But recently we spotted a visitor using Internet Explorer 11 - the last major version of “IE” - and it reminded us that even discontinued browsers aren’t completely gone.

Earlier this year, we shared how someone landed on our website using IE9 - a browser from 2011! That visit

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Webpage direct visits: bots, crawlers, or real visitors?

website-traffic-bots-crawlers-vs-real-visitors-engagement

"Are webpage visits coming from a direct visit (vs a search) from bots or crawlers vs real visitors, or perhaps AI scrapers?"

Yes - a significant portion of direct webpage visits can come from bots, crawlers, and AI scraping content, not just real human visitors. But how much depends on the site, traffic level, and what kind of page you’re looking at.

Below is a clear breakdown.

1. What “Direct” Traffic Really Means

In analytics tools (

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Why Google Search Console’s 24-hour report suddenly shows all zeros

Google Search Console, reports 0 stats - clicks, impressions, CTR, search engine ranking position

If you rely on Google Search Console to keep an eye on your site, you may have noticed something unsettling recently: the “last 24 hours” view showing flat zeroes - no clicks, no impressions, nothing. You might be thinking... Google Search Console is broken!

Or, if you are not in tune with your traffic stats via another channel, your first thought might the obvious one:
“Did Google drop my site?”

Short answer: no.
Long answer: this is a Google

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How to Check How Your Web Page or Blog Post is Ranking in Google

Check Google ranking, incognito search and using Google Search Console

If you’ve published a web page or blog post, knowing how it’s performing in search engines is key to improving traffic and SEO. Fortunately, there are several ways to check your ranking. This guide will walk you through the most effective methods.

1. Use Google Search to Check Rankings: Manual Tracking

The simplest way to see how your web page or blog post is performing is to search for it directly. This also allows you to track rankings over

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How to Check if Your Website is Showing Up in ChatGPT, Perplexity, Gemini, or Other AI Answers

Website recommended by AI: ChatGPT, Perplexity, Gemini

AI tools like ChatGPT, Perplexity, and Google Gemini are quickly becoming the go-to search method for many users. Instead of typing queries into Google, people are getting instant answers directly from AI - sometimes with source links, sometimes without.

If you run a website, the question is simple:
Is your content showing up in those AI answers?

Here’s how you can find out.

1. Manual Testing (The Direct Way)

The most straightforward way to check is to ask

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Beginner’s SEO Guide: Step-by-Step Process to Promote Your Business Online

Steps depicted in beginner

Step 1: Set Up Website Analytics and Tracking

  • Why? To understand who visits your site, where they come from, and how they interact with your pages.
  • How?
    • Create a Google Analytics account and install the tracking code on your website.
    • Set up Google Search Console to monitor your website’s presence in Google search results and detect any issues.

See: How to Set Up Google Analytics 4 (GA4) for Your Website: A Step-by-Step Guide

How to Set Up Google Search Console

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Why We Don’t Use Google Analytics on Our Website

No website tracking cookies

At UltimateWB, we don’t use Google Analytics - or any third-party analytics tool - on our website. That might sound surprising in an age where data-driven decisions are the norm. But our decision is intentional, and it's based on the same principles that guide how we build our platform: performance, privacy, and user control.

Here’s why we chose to go analytics-free - and how that choice reflects what we stand for.

1. Privacy Comes First

Most analytics tools track users

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Does Google Search Console Show Time on Site? What It Tracks (and What It Doesn’t)

User time on website

One question we hear a lot from website owners is:
“Can I see how long users stay on my site in Google Search Console?”

The short answer: No.
Google Search Console is designed to show your site's search performance - things like how often your site appears in Google results (impressions), how many people click through, and where your site ranks (average position).

If you want to understand user behavior - like how long people stay on your site, what

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What Is fbclid? The Tracking Code Facebook Adds to Your Links

Facebook tracking code added to links

"Can you find the Facebook post based on the fbclid in the traffic statistics link?"
Short Answer: No, but it can still be useful.

Let's get into it....

Ever clicked a link on Facebook and landed on a page with a weird string of letters and numbers in the URL? Something like:

https://example.com/page?fbclid=IwAR2XEXAMPLEjargonHERE

That random-looking part - fbclid=... - isn’t spam or an error. It’s a tracking parameter added by Facebook. If you've ever wondered what it does, why it’s

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