Category Archives: Advertising

Why SEO is better than ads?

While diving into the debate of SEO (search engine optimization) versus ads (paid advertising), the allure of SEO becomes evident. The appeal lies not only in its potential cost-effectiveness—especially if you’re adept at handling it yourself—but also in its enduring … Continue reading

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What are some recommended websites or apps for small business owners to promote their products/services through paid advertising?

The best platform for paid advertising for your small business depends on your specific products, services, target audience, and budget. Here are some popular options across different categories: Search Engine Marketing (SEM): Social Media Advertising: Content Marketing & Native Advertising: … Continue reading

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What is a GDPR message for AdSense, and why is it important?

A GDPR message for AdSense is a notice that publishers must display on their websites if they are using AdSense to serve ads to visitors from the European Economic Area (EEA) or the United Kingdom. The GDPR (General Data Protection … Continue reading

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Decoding Click-Through Rates (CTR): What’s Good and Why it Matters

Click-Through Rate (CTR) is a vital metric in the world of digital marketing and online advertising. It measures the effectiveness of your campaigns and helps you understand how well your content or ads are resonating with your audience. But what … Continue reading

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Building a Strong Brand: The Key Elements of Successful Branding

In today’s competitive business landscape, creating a strong brand is crucial for long-term success. A well-developed brand not only differentiates your business from competitors but also builds credibility, fosters customer loyalty, and drives growth. Let’s explore the key elements of … Continue reading

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What website topics generate the most money from Google Adsense?

If you’re looking for various ways to earn money from your website, and you’re not actually selling anything on it, chances are you are considering integrating Google Adsense. It is one of the most popular monetization methods for online publishers, … Continue reading

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Quick Useful Tip for Easy Google Ads Optimization

If you’re setting up your own Google Ads (previously known as Google Adwords), or setting them up for your clients, you’re going to want to know this tip – it can save so much time. This trick allows you to … Continue reading

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Easy way to get more views on your Facebook video

One easy difference in how you post videos on Facebook makes such a big difference in the number of views you get how fast.  It’s so easy.  Just upload your video directly to Facebook vs uploading it just to YouTube … Continue reading

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Using Negative Keywords when Advertising with Google AdWords

One of the major online advertising methods is using Google AdWords.  You get to design your own text/photo ad for display on Google search engine results and/or websites  opting to display Google’s ads using AdSense, and pay for each click … Continue reading

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