Tag Archives: google ads

Why We Don’t Use Google Analytics on Our Website

At UltimateWB, we don’t use Google Analytics – or any third-party analytics tool – on our website. That might sound surprising in an age where data-driven decisions are the norm. But our decision is intentional, and it’s based on the … Continue reading

Posted in Website Traffic | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Why Is Google Showing a Competitor’s Website for My Brand Name?

And How to Fix It with SEO & Branding Strategies When users search for your company name, the last thing you want is for a competitor’s site to show up instead. But that’s exactly what can happen if your brand … Continue reading

Posted in Search Engine Optimization (SEO) | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Google’s Latest Buyouts: What They Reveal About Big Tech’s Cost-Cutting in the Age of AI

In a striking development that’s making waves across Silicon Valley, Google has begun offering buyouts to employees across several key divisions – including its core Search team – as part of an ongoing effort to manage costs and reshape the … Continue reading

Posted in Technology in the News | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Why Giving Google Ads Too Much Freedom Can Burn Your Budget Fast

Google Ads Performance Max (PMax) campaigns promise a lot – automation, broad reach, and the magic of machine learning taking care of audience targeting and placements. The idea sounds great: just set it and forget it, let the system do … Continue reading

Posted in Marketing | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

How to Lazy Load Google Adsense Ads for a Fast Website

“Integrating Google Adsense Ads takes the PageSpeed Insights Mobile Performance Score from 98 to 85 because of the “Total Blocking Time” – Is there any way to avoid this?” Yes! Thanks for your “Ask David!” question. Reducing the performance impact … Continue reading

Posted in Ask David!, Search Engine Optimization (SEO) | Tagged , , , , , , , , , , | Leave a comment

How can you increase traffic to your website or blog without relying on SEO? What are the potential costs and methods involved?

Increasing Website Traffic Without SEO: Alternatives and Costs While SEO is a powerful tool for driving organic traffic, it’s not the only way to grow your website or blog audience. Here are some effective alternatives:   SEO Alternatives Potential Costs … Continue reading

Posted in Ask David!, Marketing, Social Media, Website Traffic | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Is Google Drowning in Ads?

Google shows more “Sponsored” results – i.e. ads – than organic results now… Remember the good ol’ days of Google? A simple search yielded a clean list of relevant results, a gateway to information. Today, however, that experience feels increasingly … Continue reading

Posted in Search Engine Optimization (SEO), Technology in the News | Tagged , , , , , , , , | Leave a comment

What are the biggest mistakes made when setting up a Google Ads campaign?

There are several pitfalls to avoid when setting up a Google Ads campaign, but some of the biggest mistakes can be grouped into a few key areas: By avoiding these common mistakes, you can increase your chances of success with … Continue reading

Posted in Advertising, Ask David!, Website Traffic | Tagged , , , , , , , , , , | Leave a comment

What are effective strategies for promoting an eCommerce website? Based on your experience and knowledge, what methods have been successful and which ones have not?

Here are some effective strategies for promoting an eCommerce website, drawing on both successful and unsuccessful methods: Successful Strategies: Additional Tips: Remember, the most successful strategy will depend on your specific niche, target audience, and budget. It’s important to experiment, … Continue reading

Posted in Ask David!, E-commerce, Marketing, Search Engine Optimization (SEO) | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Unleash the Power of Google Keyword Planner: A Guide to Free SEO Mastery

If you’re working to grow your website, we recently talked about how to leverage Google Search Console Insights to boost website traffic and rankings. Here’s another avenue. In the bustling world of search engine optimization (SEO), finding the right keywords … Continue reading

Posted in Search Engine Optimization (SEO), Website Traffic | Tagged , , , , , , , | Leave a comment