Tag Archives: structured data

The Airtable Acquisition Raises a Bigger Question: Do You Really Own the Software Your Business Runs On?

locked-cloud-application-saas-vs-self-hosted-infrastructure

When software becomes deeply embedded in a business, it can stop feeling like software.

It becomes infrastructure.

Your data is there. Your workflows are there. Your employees know how to use it. Your automations run in the background. Your business processes have gradually been shaped around it.

Then the company behind the software gets acquired.

Suddenly, questions that once seemed theoretical become very practical:

What happens to the pricing?

What happens to the features you depend on?

What happens to

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How to Use Google Search Console’s New Generative AI Data to Improve Your SEO

Google Search Console, Generative AI, Performance Search Results page, comparing 24-hour-period from today and yesterday, with AI impressions increasing

If you run a website, you’ve probably noticed a massive shift in how people find information online. Between AI Overviews at the top of search results and interactive search interfaces like AI Mode, traditional organic search traffic patterns are changing fast.

For a long time, site owners had no clear way to measure this visibility. Google addressed this gap by introducing dedicated Generative AI performance reporting inside Google Search Console (GSC). If the update has rolled out to your Search

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Paying $10,000 a Month for SEO? Here’s How to Tell If You’re Getting Your Money’s Worth

SEO cost vs value, evaluating transparency, strategy, results, and ROI

SEO can be expensive.

It's not uncommon for businesses to pay anywhere from a few hundred dollars to well over $10,000 per month for SEO services. Large companies in highly competitive industries often spend even more.

So is that money well spent?

Sometimes, absolutely.

Other times... not so much.

The difference usually isn't the price - it's whether the work being done actually moves the business forward.

A recent discussion on an online marketing forum caught our attention. An in-house

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Do I have to keep adding content for SEO?

New posts not required, quality content for SEO

"Ask David" Question: "I’ve launched my website and have been focusing on SEO. Do I have to keep adding new content constantly to maintain my search engine ranking and traffic?"

Quick Take:

No - you don’t have to publish new content constantly to maintain traffic. Updating your existing pages, optimizing technical SEO, and building quality backlinks can preserve or even grow your rankings. Fresh content helps, but it’s just one piece of the puzzle.

Detailed Answer:

1. Updating vs.

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Posted in Ask David!, Search Engine Optimization (SEO), Web Content, Website Traffic | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

How Clean HTML Can Boost Your SEO (Even Without Coding)

Clean HTML code structure can boost SEO

Simple HTML structure tips that can help your site rank better - no coding required

When it comes to SEO, most people think about keywords, backlinks, and blog content. But one of the most overlooked factors behind how your site ranks is the HTML structure.

Even if you’re using a website builder like UltimateWB and never write a line of code, the way your HTML is set up still matters - a lot. The awesome thing

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Best Website Builder for Developers – PHP/MySQL Flexibility with UltimateWB

Top scores on PageSpeed Insights, perfect 100
It's easy to build a fast-loading website with the UltimateWB website builder, without sacrificing flexibility.

If you're a developer, you've probably been frustrated by the limitations of most no-code website builders. They’re great for beginners, but when it comes to custom functionality - like PHP scripting, MySQL integration, or direct database access - they hit a wall fast.

Whether you're building a website for a client or launching your own project, you shouldn’t have to choose between convenience and control.

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AIO vs GEO vs SEO: What’s the Difference – and How to Optimize for All Three

Relationship between SEO, AIO, and GEO, showing SEO as a foundation with AIO and GEO building upon or extending from it

If you’ve been online lately and you're a web dev like me, you’ve probably heard a lot of hype around AIO (AI Optimization) and GEO (Generative Engine Optimization). These buzzwords are being tossed around as the "new SEO" — but what do they actually mean? And how do they differ practically from traditional SEO?

If you’ve found yourself scratching your head, this post is for you. Let's break it down and get real about what AIO/GEO mean, how

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Posted in Search Engine Optimization (SEO) | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Why Is Google Showing a Competitor’s Website for My Brand Name?

Competitor brand in the spotlight over your own brand

And How to Fix It with SEO & Branding Strategies

When users search for your company name, the last thing you want is for a competitor’s site to show up instead. But that’s exactly what can happen if your brand is new, lesser known, or has a name that’s similar to a larger competitor. A good reason not to choose a similar name even if the trademark rules don't prevent you.

Google’s algorithm often tries to “help” users by showing

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SEO Best Practices for 2025: What Has Changed and What Remains the Same

SEO best practices

Search Engine Optimization (SEO) is a constantly evolving field, and what worked in the past might not always yield the same results today. As search engines like Google continue to refine their algorithms, businesses need to stay up-to-date with SEO best practices to maintain or improve their visibility in search results. This post dives into the changes in SEO strategies heading into 2025, while also highlighting the core principles that continue to be effective.

1. The Rise of AI and

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