Tag Archives: third-party plugins

What’s Going On with the Etch WP Team? (Digital Gravy Drama Explained)

Etch WP website, WordPress page builder

If you’ve been tracking the recent product rollout from Digital Gravy, you know their new website builder, Etch WP, launched with a massive amount of hype. It was marketed as a revolutionary "clean code" visual development environment that would completely shake up front-end development in WordPress.

But despite all the promises of a stable future, there is a lot of buzz right now about the Etch WP team leaving, and web agencies are trying

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WooCommerce Subscriptions Cost: Avoid the $279 Add-On Trap

WordPress Jenga game of plugins with WooCommerce for membership and subscription features, va UltimateWB features built-in

If you are building an online shop with WordPress, the initial pitch sounds incredible: the core software is open-source, and WooCommerce is "completely" free.

But there is a catch that catches almost every small business owner off guard.

The exact moment you try to move away from simple, one-time checkouts and add a recurring revenue stream - like a monthly subscription box, a premium membership, or a repeat service plan - you hit a major financial wall.

Suddenly,

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The Dogfooding Test: What Happens When Web Platforms Don’t Use Their Own Tools?

Screenshot of the Divi, Elegant Themes, website, with the source code opened in the right side frame, showing that the website is not built on Divi
Divi, from Elegant Themes, is one of the website builders not using the code they sell for their own website.

Choosing a web development platform usually comes down to reviewing a checklist of features, viewing templates, and reading marketing copy. However, there is a far more reliable metric for evaluating the true capability, speed, and structural integrity of any software platform.

You simply have to look at what the creators of the software use to run their own business.

In

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The 2026 Kadence WP Corporate Takeover: What Liquid Web’s Consolidation Means for Your WordPress Website

Liquid Web takeover of StellarWP WordPress plugins, including Kadence, Events Calendar, GiveWP, and LearnDash. WordPress users complain about changed rules and licenses.

The standalone kadencewp.com domain is gone. So are learndash.com, givewp.com, and theeventscalendar.com.

On May 12, 2026, parent company Liquid Web executed a massive, aggressive corporate consolidation. Over the course of a single morning, they quietly retired the entire StellarWP software brand and folded years of prominent WordPress plugin acquisitions directly into the primary Liquid Web ecosystem. Independent product domains were abruptly killed and redirected to corporate landing pages, and long-standing standalone end-user license agreements (EULAs) were instantly swapped for

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The Right Way vs. The Wrong Way to Do Programmatic SEO (pSEO)

PSEO - the wrong way vs the right way - Google penalties vs traffic boost

If you’ve been tracking digital marketing trends lately, you’ve likely run across the phrase Programmatic SEO (pSEO). The pitch is incredibly seductive: instead of writing blog posts one by one, you connect a database to a page template, press a button, and instantly deploy thousands of pages targeting long-tail search terms.

Traffic multiplies overnight, you dominate the search engine results pages (SERPs), and you win.

Except, that’s exactly how you get your entire domain penalized and deindexed.

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Is Your Google Search Console “Average Position” Lying to You?

Google Search Console stats, clicks, imporession, CTR, and average position - the SEO traffic limbo zone

You log into Google Search Console (GSC) and see massive numbers under your daily impressions. Your site is popping up in thousands of search results! Then, you check your sitewide Average Position metric. It hovers somewhere between 10 and 15. On really good days, you might even celebrate hitting the coveted single digits - positions 7–9.

But then you look at your actual traffic, and the click count is surprisingly low.

With AI Overviews and Featured Snippets now eating up

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The WordPress Events Calendar Pro Price Hike – and the Alternative

Gym Chat events calendar app
Gym Chat events calendar, built on UltimateWB

If you manage a WordPress site, you’ve likely seen the headlines - or worse, the new invoice. The Events Calendar Pro (TEC Pro), long considered the "standard" WordPress plugin for event management, has completed its transition into the Liquid Web / StellarWP corporate machine.

For many admins, the result is a massive price hike that changes the math of running a WordPress site. What was once a community-focused tool is now a

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How to Use Website Psychology Without Manipulation: Beyond the Hype

Marketing, advertising that people respond to, security, success, tutorials, transparency, building trust

Marketing and copywriting experts often reference the “Life-Force 8” popularized by Drew Eric Whitman in his book Cashvertising - eight core human drives tied to survival, comfort, social approval, security, and personal success. These instincts are real, and they influence how people respond to advertising, websites, and online experiences.

The problem is not psychology itself. The problem is how it is often used.

A lot of modern marketing advice focuses on maximizing conversions through pressure tactics, emotional manipulation, artificial urgency,

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How to Design a Website From Scratch: The Ultimate Guide for Builders

Website design, choosing colors, fonts, and structure

Starting a new web project is an incredible feeling, but it may come with a common challenge: The Blank Canvas Syndrome. When you have the power of a flexible platform like UltimateWB, the possibilities are endless - which might make it harder to pick a direction when you are new to designing.

To build a professional site, you don't need to be an artist. You just need to balance two things: Logic (the technical structure) and Empathy (the human

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WordPress Kirki Customizer Takeover: The Automatic Bait-and-Switch Plugin Trend

WordPress plugin auto-update takeover, bloatware, errors and fatal crashes, restricting admin access

The WordPress community is currently witnessing a troubling and "despicable" trend: the acquisition and subsequent "bloating" of popular, lightweight plugins. This isn't just a manual update issue - it is a systemic problem where sites are being fundamentally changed through automatic updates without the owner’s consent.

The recent crisis involving the Kirki Customizer framework and the historical "bait-and-switch" of WP User Avatar serve as a reminder in why the WordPress "plugin stack" model is a risky gamble for

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