Tag Archives: authority

Personal Website vs. Substack? Why You Need to Own Your Site

The debate over Substack versus a personal website is fundamentally about digital ownership. While platforms like Substack offer convenience, they leave writers vulnerable to the discretion and algorithmic shifts of a third party. Building a brand on a platform you … Continue reading →

Posted in Ask David! | Tagged authority, backlinks, brand strategy, branding, content ownership, custom domain, digital assets, digital independence, digital ownership, online presence, personal branding, personal website vs substack, professional blogging, scalability, search engine optimization, self-hosted, seo, substack, web development, web sovereignty, website builder | Leave a comment

Does Google still use PageRank to rate your website?

“Ask David” short answer: yes. While you can’t see it anymore, PageRank is still a “core” part of how Google determines which websites are trustworthy and important. Related: What Makes a Simple Website Feel Trustworthy? (From Real User Experience, Not … Continue reading →

Posted in Ask David!, Search Engine Optimization (SEO) | Tagged ahref, Ahrefs Domain Rating, authority, backlinks, E-E-A-T, experience, expertise, google, google algorithm, google pagerank, google ranking, high value link, important, internal linking, Larry Page, link spam, low value link, moz, Moz Domain Authority, new york times, pagerank, reasonable surfer, seed set, stanford, trustworthy, useful, wikipedia | Leave a comment

Using a URL Shortener and Passing the SEO Link Juice

Does using a URL shortener like azipURL or TinyURL not pass on the SEO link juice of having a backlink posted somewhere? “Ask David” answer: Actually, using a URL shortener like azipURL, TinyURL, or Bitly generally does pass on the … Continue reading →

Posted in Ask David!, Search Engine Optimization (SEO) | Tagged 301 permanent redirect, anchor text, authority, backlink, bitly, crawl speed, internal linking, internal links, link equity, link juice, nofollow, pagerank, search engine optimization, seo, tinyurl, trustworthy | Leave a comment

What Is the IndexNow Message in Bing Webmaster Tools?

If you use Bing Webmaster Tools, you may have noticed a banner that says: “Set up IndexNow and boost your site’s visibility in search engines within minutes.” At first glance, it looks like an ad.It sounds promotional, it’s visually highlighted, … Continue reading →

Posted in Search Engine Optimization (SEO), Traffic Statistics | Tagged authority, bing, bing webmaster tools, boost visibility, crawl, https, improve ranking, indexing, indexnow, internal linking, microsoft, robots.txt, search engine optimization, search engine ranking, seo, sitemaps, visibility | Leave a comment

Do I have to keep adding content for SEO?

“Ask David” Question: “I’ve launched my website and have been focusing on SEO. Do I have to keep adding new content constantly to maintain my search engine ranking and traffic?” Quick Take: No – you don’t have to publish new … Continue reading →

Posted in Ask David!, Search Engine Optimization (SEO), Web Content, Website Traffic | Tagged authority, backlinks, build backlinks, clear navigation, easy navigation, engagement, engagement signals, fresh content, high-quality content, keyword targeting, mobile optimization, mobile-friendly, performance, readability, responsive, responsive design, search engine optimization, seo, site speed, structured data, technical seo, user experience, website content | Leave a comment

Why Agencies Should Leverage YouTube: Long-Term Marketing Goldmine

Introduction: YouTube Isn’t Just Video, It’s an Asset Agencies often pour energy into Instagram, TikTok, and LinkedIn, chasing short-term engagement. But YouTube remains one of the most underutilized platforms with the highest long-term ROI. Unlike ephemeral social posts, YouTube videos … Continue reading →

Posted in Marketing | Tagged agency growth tips, analytics, audience retention, authority, behind-the-scenes, brand authority, branding, build trust, captions, case studies, click-through rates, content marketing, conversions, convert leads, descriptions, digital marketing agency, discovery, drive traffic, engagement, generate leads, generate traffic, humanize, instagram, lead generation, linkedin, long-tail traffic, long-term marketing, loyal audience, marketing, niche, provide value, reliability, roi, seo, SEO for YouTube, social media, tags, tiktok, titles, trust, tutorials, video marketing strategies, youtube, youtube algorithm, YouTube marketing for agencies | Leave a comment

What Is YMYL and Why It Matters for Your Website’s SEO

Understanding Google’s High-Stakes Quality Standards for “Your Money or Your Life” Pages If your website offers information that could affect a person’s finances, health, safety, or overall well-being, you need to know about YMYL – short for Your Money or … Continue reading →

Posted in Search Engine Optimization (SEO) | Tagged about page, accurate, authority, brand authority, cite sources, credibility, e-commerce, E-E-A-T, financial information, higher standard, https, legal information, list credentials, medical information, news, niche, online shopping, public affaris, reviews, search engine optimization, sensitive niche, seo, seure, testimonials, trustworthy, visibility, website ranking, ymyl, your money or your life | Leave a comment

The 10 Easiest Niches to Rank on Google – and the 10 Hardest

If you’ve ever thought about starting a blog or building a website, you’ve probably asked yourself: How hard will it be to rank on Google? The answer depends a lot on the niche you choose. Some niches are flooded with … Continue reading →

Posted in Search Engine Optimization (SEO) | Tagged authority, google ranking, google seo guide, long-tail keywords, niche, rank on google, search engine optimization, seo, seo tips, trust signals, ymyl, your money or your life | Leave a comment

How Hard Is It for a Health and Wellness Blog or Website to Rank on Google?

Starting a health and wellness blog or website can be exciting – you get to share tips on fitness, nutrition, mental health, and overall well-being. But if your goal is to get traffic from Google, there’s a hard truth: ranking … Continue reading →

Posted in Ask David!, Search Engine Optimization (SEO) | Tagged ahrefs, alt tag, alt text, authority, backlinks, boost seo, boost traffic, building authority in health niche, competitive health niches, credibility, dwell time, E-A-T, E-E-A-T, eat guidelines, engagement, expertise, fast website, google keyword planner, google search engine ranking, guest posting, health and wellness blog, health blog SEO, health blog traffic, health content strategy, high-quality backlinks, high-quality content, how to rank health blog, influencers, infographics, keyword research, keyword research tool, long-tail keywords, meta description, meta titles, mobile-friendly, multimedia content, niche, on-page seo, podcasts, rank on google, responsive, responsive app, search engine optimization, semrush, seo, SEO for wellness blog, seo mistakes, seo tips, shareable content, styles manager, thin content, trustworthiness, value, videos, wellness website, ymyl, your money or your life | Leave a comment

How to Check if Your Website is Showing Up in ChatGPT, Perplexity, Gemini, or Other AI Answers

AI tools like ChatGPT, Perplexity, and Google Gemini are quickly becoming the go-to search method for many users. Instead of typing queries into Google, people are getting instant answers directly from AI – sometimes with source links, sometimes without. If … Continue reading →

Posted in Search Engine Optimization (SEO), Website Security | Tagged ahrefs, ai, ai answers, aio, analytics, ao optimization, authority, brand visibility, branding, chatgpt, evergreen, ga4, gemini, google analytics, llm, matomo, niche, perplexity, referral traffic, search engine optimization, semrush, seo, similarweb, target audience | Leave a comment