Category Archives: Marketing

Why Giving Google Ads Too Much Freedom Can Burn Your Budget Fast

Google Ads Performance Max (PMax) campaigns promise a lot — automation, broad reach, and the magic of machine learning taking care of audience targeting and placements. The idea sounds great: just set it and forget it, let the system do … Continue reading →

Posted in Marketing | Tagged ad placements, ads algorithm, ads campaign strategy, ads exclusions, ads restrictions, audience signals, audience targeting, automated Google Ads, automation, boost performance, broad reach, conversions, creative assets, google ads, Google Ads budget waste, Google Ads conversions, google ads performance max, google ads tips, high-intent search terms, keywords, learning period, machine learning, optimize Performance Max, Performance Max audience signals, Performance Max best practices, Performance Max campaigns, PMax, PPC campaign mistakes, target audience, well-structured asset groups | Leave a comment

Local SEO Tips: How to Boost Your Business Visibility in Your Neighborhood

If you run a local business, ranking well in local search results can be a game-changer. Local SEO (Search Engine Optimization) helps your business show up when people nearby search for the products or services you offer. Whether you own … Continue reading →

Posted in Business, Marketing, Search Engine Optimization (SEO) | Tagged authority, backlinks, clean code, conversational keywords, fast-loading times, Google Business Profile, guest posts, heading, headings, keywords, local authority, local backlinks, local content marketing, local keywords, local marketing, local reviews, local search optimization, local seo, local SEO tips, meta description, mobile SEO, mobile-friendly, responsive, responsive app, schema.org, search engine optimization, seo, seo tips, structured data markup, target keywords, title tags, user experience, voice search | Leave a comment

Marketing Trends to Watch in 2025

Marketing is changing fast, and if you want to keep up, it helps to know what’s coming next. In 2025, some big shifts are happening — from new tech to how people want to connect with brands. Here’s a quick … Continue reading →

Posted in Marketing | Tagged AI in marketing, AR marketing, augmented reality, customer experience, data privacy, digital marketing, engaging content, ethical branding, marketing trends, metaverse marketing, personalization, privacy policy, real connections, short videos, short-form video, social media trends, virtual reality, virtual world, visual search, voice search, VR marketing | Leave a comment

Why Every Local Business Should Consider Long-Form Content — But Not Always

When people visit your website, they’re often looking for quick answers or ways to get in touch. That’s why having clear, easy-to-find information is always important. But what about long-form content — those detailed, in-depth pages that explain your services … Continue reading →

Posted in Business, Marketing, Search Engine Optimization (SEO), Web Content | Tagged boost ranking, boost seo, boost traffic, business model, call to action, keywords, local services, long form content, search engine optimization, search engine ranking, seo, target keywords, user-friendly | Leave a comment

The #1 Cold Email Mistake New Web Design Companies Make — And How to Fix It

Starting a web design company is an exciting move. You’ve got the skills, a solid portfolio, and you’re using a powerful website builder like UltimateWB to create fast, professional, and scalable websites for your clients. With the right tools and … Continue reading →

Posted in Marketing | Tagged cold email for web design, cold email tips, email marketing for designers, free audit, free consultation, get web design clients, lack of clear calls-to-action, outdated design, poor mobile experience, slow speed, web design clients, web design outreach | Leave a comment

1 Cent No More: Will You Need to Change Prices in Your Online Store?

Posted on May 22, 2025 by admin

The U.S. penny is on its way out. After more than a century in circulation, the 1-cent coin is being phased out due to rising production costs and the increasing dominance of digital payments. While the change might seem simple … Continue reading →

Posted in E-commerce, Marketing, Technology in the News | Tagged digital payments, e-commerce, ecommerce pricing strategy, end of the penny, marketing strategy, online store, online store pricing, outdated, penny discontinued, penny phase out, pricing strategy, psychological appeal, psychology | Leave a comment

How to Promote Your New Website: A Step-by-Step Guide to Attract Your First Users

Launching a new website is an exciting milestone — but many creators quickly realize that building it is just the beginning. The real challenge? Getting people to find, visit, and engage with your site. Without effective promotion, even the best … Continue reading →

Posted in Ask David!, Marketing, Social Media | Tagged authentic engagement, authentic interaction, authenticity, brand loyalty, build traffic, build trust, clean urls, content creation, content marketing, customer loyalty, customizable urls, discord, discussion boards, engagement, engaging media, facebook group, fast loading times, forums, heading tags, instagram, interactive features, keyword-rich, keywords, leaderboard, leaderboards, linkedin, long-term strategy, marketing, meta descriptions, mobile-friendly, online communities, organic reach, organic traffic, page titles, polls, promote website, reddit, responsive, responsive app, search engine clicks, search engine optimization, seo, seo basics, seo tips, share insights, short videos, social media, social share, surveys, target audience, targeted outreach, tiktok, twitter, user experience, user feedback, word-of-mouth promotion, x | Leave a comment

Can a Website Have Multiple Landing Pages?

Yes, a website can have multiple landing pages, and in many cases, it should. Landing pages play a crucial role in digital marketing, lead generation, and user engagement. Unlike a homepage, which serves as a general gateway to a website, … Continue reading →

Posted in Ask David!, Marketing, Website Design | Tagged analytic tools, bloat, boost conversions, bounce rates, calls to action, conversions, cta, digital marketing, email marketing, fast loading times, keywords, landing page, lead generation, mobile-friendly, multiple landing pages, organic traffic, pay-per-click, PPC, responsive, responsive app, search engine optimization, seo, social media, target audience, target keywords, user engagement | Leave a comment

Will the Newest Social Media Trend Actually Boost Your Website Traffic? A Small Business Guide

If you’ve been scrolling through TikTok, Instagram, or YouTube lately, you’ve probably noticed one thing: short videos are everywhere. They’re fun, fast, and easy to watch. But for small businesses, they’re more than just entertainment — they’re a real opportunity … Continue reading →

Posted in Marketing, Social Media, Website Traffic | Tagged boost website traffic, brand stroy, build traffic, go viral, instagram, instagram reels, organic traffic, responsive, responsive app, search engine optimization, seo, seo tools, short videos, social media trend, tiktok, tiktok clips, youtube, youtube shorts | Leave a comment

Struggling to Define Client Brands? Our Step-by-Step Guide for Web Designers and Marketers

🎯 GOAL: Help the client articulate their brand essence, values, and visual preferences even if they don’t know the right words. 🧩 Step 1: Ask Simple, Relatable Questions Ditch design jargon. Speak their language. 🎨 Step 2: Guide with Visual … Continue reading →

Posted in Marketing, Website Design | Tagged bold, brand mission, brand personality, brand voice, branding, color palette, edgy, font, font choice, inviting, logo, logo design, modern, monimalist, tone, vibe, voice, warm | Leave a comment