Tag Archives: marketing strategy

What’s the Formula for a Viral Piece of Content in Marketing?

Viral Content Formula

Every marketer dreams of creating a piece of content that everyone notices, shares widely, and talks about across platforms. While virality can feel unpredictable, understanding what makes content shareable can greatly increase your chances of reaching a larger audience.

The Core Elements of Viral Content

1. Emotion at the Center

Content that sparks strong emotions - whether awe, laughter, joy, or even anger - gets shared. Studies show that people are more likely to share content when it makes them

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Why Product Hunt Might Be Overrated (and What to Focus on Instead)

Product, website hype vs steady, organic growth

When you're building a product and planning your launch, Product Hunt probably comes up as a must-do. It’s free. It has a built-in audience. You’ve seen “Product of the Day” badges on other startups. Seems like a no-brainer, right?

But here’s the reality: for most founders, Product Hunt doesn’t actually move the needle in a meaningful way.

Let’s break it down.

What Product Hunt Does Well

Let’s be fair - Product Hunt isn’t useless. If your product resonates with

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1 Cent No More: Will You Need to Change Prices in Your Online Store?

99 cent item pricing

The U.S. penny is on its way out. After more than a century in circulation, the 1-cent coin is being phased out due to rising production costs and the increasing dominance of digital payments.

While the change might seem simple on the surface, it actually brings up key considerations for how prices are set, rounded, and perceived - especially for online businesses.

💡 Why Is the Penny Retiring Production?

Each penny costs over two cents to produce, making it

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How Organic Reach Has Changed in 2025: What Small Businesses Need to Know

organic reach for small businesses

If you run a small business, you’ve probably noticed that it’s getting harder to reach your audience on social media without spending money. That’s because organic reach - the number of people who see your content without paid promotion - is shrinking on most platforms. But not all hope is lost. The key is knowing where to focus and how to play the algorithm’s game.

Let’s break down how organic reach works in 2025 across the major social platforms,

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