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Tag Archives: rebranding
Cracker Barrel’s Logo Disaster: How $70 Million and a Little Nostalgia Shook a Southern Icon
Cracker Barrel is an American classic. The rocking chairs on the porch, the old-timey decor, and yes, that iconic “Uncle Herschel” leaning on a barrel - it’s a slice of Southern charm that feels familiar to millions. But earlier this year, the restaurant chain decided it was time for a change. And oh boy, did things go sideways.
The New Logo That Nobody Asked For
In 2025, Cracker Barrel unveiled a brand-new logo. Gone was Uncle Herschel, the friendly mascot
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Posted in Marketing, Social Media, Technology in the News, Website Design
Tagged $70 million logo, brand identity, branding, branding fails, Cracker Barrel, Cracker Barrel controversy, Cracker Barrel logo backlash, Cracker Barrel logo change, Cracker Barrel news 2025, Cracker Barrel rebrand, Cracker Barrel reversal, Cracker Barrel stock drop, customer feedback, iconic logo, Julie Felss Masino, logo, logo change, logo disaster, minimalism, modern, modernization, new logo, nostalgia, public outcry, rebranding, rebranding controversy, social media, tradition, Uncle Herschel, Uncle Herschel logo, user feedback, viral backlash
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How to Successfully Rebrand Your Website Without Losing Your Audience
Rebranding a website is a big decision - one that can make or break your online presence. If you’ve built a website over several years, you may feel hesitant about changing its name, design, and branding. What if your existing audience doesn’t like the change? What if they don’t recognize your site anymore?
If you’re in a situation like this - where you have an established website with steady traffic but feel like your current brand limits growth -
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Posted in Ask David!, Business, Marketing, Website Design
Tagged 301 redirect, audience, brand recognition, branding, change name, color scheme, colors, engagement, fonts, high-quality content, mailing list app, newsletters, polls, rebranding, redirects, search engine optimization, seo, social media, transparency, typography
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What are some successful examples of rebranding in the startup world?
The startup world is full of companies that adapt and grow, sometimes requiring a rebrand to reflect that evolution. Here are some examples of successful rebranding in startups:
Dunkin' Brands:
You might know them for their donuts, but Dunkin' Donuts underwent a rebrand in 2020 to simply Dunkin'. This streamlined their name, reflecting their menu expansion into beverages and snacks. It also felt more modern and targeted a younger audience while still retaining brand recognition.
LEGO:
This classic
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Posted in Ask David!, Business, Marketing
Tagged airbnb, branding, dollar shave club, dropbox, dunkin', dunkin' brands, dunkin' donuts, forms & surveys builder app, forms builder app, instagram, lego, rebranding, slack, startups, surveymonkey, surveys, winc
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