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Tag Archives: branding fails
Cracker Barrel’s Logo Disaster: How $70 Million and a Little Nostalgia Shook a Southern Icon
Cracker Barrel is an American classic. The rocking chairs on the porch, the old-timey decor, and yes, that iconic “Uncle Herschel” leaning on a barrel - it’s a slice of Southern charm that feels familiar to millions. But earlier this year, the restaurant chain decided it was time for a change. And oh boy, did things go sideways.
The New Logo That Nobody Asked For
In 2025, Cracker Barrel unveiled a brand-new logo. Gone was Uncle Herschel, the friendly mascot
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Posted in Marketing, Social Media, Technology in the News, Website Design
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