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What are some successful examples of rebranding in the startup world?

The startup world is full of companies that adapt and grow, sometimes requiring a rebrand to reflect that evolution. Here are some examples of successful rebranding in startups:

Dunkin' Brands:

You might know them for their donuts, but Dunkin' Donuts underwent a rebrand in 2020 to simply Dunkin'. This streamlined their name, reflecting their menu expansion into beverages and snacks. It also felt more modern and targeted a younger audience while still retaining brand recognition.

LEGO:

This classic

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