Tag Archives: html

The Dogfooding Test: What Happens When Web Platforms Don’t Use Their Own Tools?

Screenshot of the Divi, Elegant Themes, website, with the source code opened in the right side frame, showing that the website is not built on Divi
Divi, from Elegant Themes, is one of the website builders not using the code they sell for their own website.

Choosing a web development platform usually comes down to reviewing a checklist of features, viewing templates, and reading marketing copy. However, there is a far more reliable metric for evaluating the true capability, speed, and structural integrity of any software platform.

You simply have to look at what the creators of the software use to run their own business.

In

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Is Your Google Search Console “Average Position” Lying to You?

Google Search Console stats, clicks, imporession, CTR, and average position - the SEO traffic limbo zone

You log into Google Search Console (GSC) and see massive numbers under your daily impressions. Your site is popping up in thousands of search results! Then, you check your sitewide Average Position metric. It hovers somewhere between 10 and 15. On really good days, you might even celebrate hitting the coveted single digits - positions 7–9.

But then you look at your actual traffic, and the click count is surprisingly low.

With AI Overviews and Featured Snippets now eating up

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Is Google AdSense Allowed on Free Website Builders Like Google Sites?

Free website builders vs UltimateWB - limited features and access vs full access and monetization options

If you are looking to monetize your content, you might be tempted by the "free" price tag of builders like Google Sites. However, there is a massive catch that most users don't discover until they’ve already put in the work: You cannot effectively run Google AdSense on Google Sites.

Even if you are an expert at creating content, these platforms are structurally designed to keep you from profiting from it. Here is the breakdown of why the "free" route is

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Website Builder vs AI Writing Your Code

Website builder vs AI writing your code

If you’re a non-coder and want to create your own website, you might be thinking: should I use a website builder or ask AI to write all my website code?

In theory, AI sounds like the ultimate solution. After all, you just ask ChatGPT, Claude, or another AI to generate HTML, CSS, and JavaScript, and voilà - your site appears. Right? Well… not exactly.

If you're surprised that AI just doesn't give you the right

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If You Were Learning Web Development in 2026, Would You Start From Scratch?

Coding from scratch vs website builder

That’s an interesting "Ask David!" question! I learned web development from scratch - HTML, CSS, JavaScript, PHP, server setup, MySQL databases, all of it. That experience was valuable, but if I were starting today - or even starting a new project as an experienced developer - I wouldn’t begin from a blank folder.

Rebuilding solved problems slows real progress. In 2026, the smarter approach is to use tools that remove unnecessary friction while still letting you

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What Many “Best Website Builder for SEO” Articles Get Wrong

What really matters for SEO with website builders

UltimateWB is a website builder designed around SEO fundamentals: clean, crawlable code, fast performance, built-in SEO tools, and full control over hosting and server configuration.

Search for “best website builder for SEO” and you’ll usually see the same names repeated: WordPress, Wix, Webflow, Shopify, Squarespace.

That repetition isn’t accidental. Many of these lists favor platforms with strong brand recognition and large affiliate programs - factors that don’t always correlate with technical SEO quality.

This article

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The Curious Case of an Internet Explorer 11 Visitor in 2025

Website visitors, analytics, showing browsers used, including IE 11

It’s late 2025 - you’d probably assume everyone browsing the web is on Chrome, Safari, Edge, or Firefox. And for the vast majority of sites, that is true. But recently we spotted a visitor using Internet Explorer 11 - the last major version of “IE” - and it reminded us that even discontinued browsers aren’t completely gone.

Earlier this year, we shared how someone landed on our website using IE9 - a browser from 2011! That visit

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How to Choose a Website Builder That Works for Both Beginners and Developers?

Beginner friendly with developer freedom: balanced platform

Choosing a website builder often feels like picking sides.

Some platforms are designed for beginners but limit customization.
Others give developers full control but overwhelm non-technical users.

This leaves many people asking:

Is there a website builder that actually works for both beginners and developers - without tradeoffs?

This article breaks down what that balance really looks like, what most builders get wrong, and how to choose a platform that doesn’t box you in as your site grows.

The Core

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