Tag Archives: javascript

The Dogfooding Test: What Happens When Web Platforms Don’t Use Their Own Tools?

Screenshot of the Divi, Elegant Themes, website, with the source code opened in the right side frame, showing that the website is not built on Divi
Divi, from Elegant Themes, is one of the website builders not using the code they sell for their own website.

Choosing a web development platform usually comes down to reviewing a checklist of features, viewing templates, and reading marketing copy. However, there is a far more reliable metric for evaluating the true capability, speed, and structural integrity of any software platform.

You simply have to look at what the creators of the software use to run their own business.

In

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When Your CMS is the Bottleneck: A Performance Reality Check

PageSpeed Insights, Unoptimized website

It’s a common misconception that a slow website is just a "mobile problem." We recently audited a WordPress-based lifestyle blog where the performance was sluggish across the board - hitting the 70s on desktop and dropping to the 30s on mobile.

When a site fails to perform on a high-speed desktop connection, you aren't just looking at a slow network or a weak processor. You are looking at a fundamental architectural problem.

The Problem: Bloat as a Feature

This

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Will AI Really Replace Junior Frontend Developers?

AI vs human coding, web development

"Ask David" Question:
I’m a junior frontend developer with about a year of experience, and lately I’ve been uneasy about how fast AI tools are advancing. I keep seeing claims that junior developers are the most at risk, and it makes me question whether the skills I’m building now will still matter a few years from now. From a practical, technical standpoint, how concerned should I be - and what should I actually be focusing on to stay relevant?

Answer:

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Website Builder vs AI Writing Your Code

Website builder vs AI writing your code

If you’re a non-coder and want to create your own website, you might be thinking: should I use a website builder or ask AI to write all my website code?

In theory, AI sounds like the ultimate solution. After all, you just ask ChatGPT, Claude, or another AI to generate HTML, CSS, and JavaScript, and voilà - your site appears. Right? Well… not exactly.

If you're surprised that AI just doesn't give you the right

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If You Were Learning Web Development in 2026, Would You Start From Scratch?

Coding from scratch vs website builder

That’s an interesting "Ask David!" question! I learned web development from scratch - HTML, CSS, JavaScript, PHP, server setup, MySQL databases, all of it. That experience was valuable, but if I were starting today - or even starting a new project as an experienced developer - I wouldn’t begin from a blank folder.

Rebuilding solved problems slows real progress. In 2026, the smarter approach is to use tools that remove unnecessary friction while still letting you

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What Many “Best Website Builder for SEO” Articles Get Wrong

What really matters for SEO with website builders

UltimateWB is a website builder designed around SEO fundamentals: clean, crawlable code, fast performance, built-in SEO tools, and full control over hosting and server configuration.

Search for “best website builder for SEO” and you’ll usually see the same names repeated: WordPress, Wix, Webflow, Shopify, Squarespace.

That repetition isn’t accidental. Many of these lists favor platforms with strong brand recognition and large affiliate programs - factors that don’t always correlate with technical SEO quality.

This article

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The Curious Case of an Internet Explorer 11 Visitor in 2025

Website visitors, analytics, showing browsers used, including IE 11

It’s late 2025 - you’d probably assume everyone browsing the web is on Chrome, Safari, Edge, or Firefox. And for the vast majority of sites, that is true. But recently we spotted a visitor using Internet Explorer 11 - the last major version of “IE” - and it reminded us that even discontinued browsers aren’t completely gone.

Earlier this year, we shared how someone landed on our website using IE9 - a browser from 2011! That visit

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How Fast Can Traffic Grow From Only SEO?

website traffic growth from SEO

If you’ve launched a website and decided to rely only on SEO, you’re probably asking the same question many founders quietly worry about:

Is this growth normal… or am I stuck?

Maybe your site has been live for a month or two. You haven’t promoted it. No ads. No social pushes. Just search traffic. Organic traffic. You’re seeing a few hundred users trickle in, engagement looks good, and things are slowly climbing - but you don’t know what

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Why Simple Websites Often Convert Better Than Fancy Websites

Simple website design, more conversions, vs fancy, clutter

If you’ve ever noticed a plain-looking website (like Craigslist back in the day) outperforming a flashy, animation-heavy one, you’re not imagining things. This happens all the time across industries - from home services to e-commerce to SaaS.

The reason is simple:

People don’t visit websites to admire design. They visit to achieve a goal.
Find a product. Read a menu. Book a service. Get a quote. Buy something.

A “fancy” website can absolutely support that…
- but only if it

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