Tag Archives: UX best practices

Why Simple Websites Often Convert Better Than Fancy Websites

Simple website design, more conversions, vs fancy, clutter

If you’ve ever noticed a plain-looking website (like Craigslist back in the day) outperforming a flashy, animation-heavy one, you’re not imagining things. This happens all the time across industries - from home services to e-commerce to SaaS.

The reason is simple:

People don’t visit websites to admire design. They visit to achieve a goal.
Find a product. Read a menu. Book a service. Get a quote. Buy something.

A “fancy” website can absolutely support that…
- but only if it

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