Tag Archives: animations

Why Simple Websites Often Convert Better Than Fancy Websites

Simple website design, more conversions, vs fancy, clutter

If you’ve ever noticed a plain-looking website (like Craigslist back in the day) outperforming a flashy, animation-heavy one, you’re not imagining things. This happens all the time across industries - from home services to e-commerce to SaaS.

The reason is simple:

People don’t visit websites to admire design. They visit to achieve a goal.
Find a product. Read a menu. Book a service. Get a quote. Buy something.

A “fancy” website can absolutely support that…
- but only if it

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Desktop Web Design: A Forgotten Art?

Creative, original web design

“Ask David!” question: "What do you think of websites today?"

The Decline of the Desktop Experience

It seems like we've entered an era where mobile design has taken center stage, leaving desktop experiences to fend for themselves. While I appreciate the importance of mobile optimization, I can't help but feel a growing sense of disappointment with the state of desktop design.

The Noise and the Boredom

Many websites today are designed with a mobile-first approach, often resulting in bloated

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Website design from decade to decade…

From basic text to bright colors and animations, like the popular dancing baby in 1996, to clean-cut crisp design, website design has evolved significantly over the past several decades. It has come a long way since the first website was launched in 1991, influenced by the advancements in technology, user behavior, and cultural trends.

1990s

In the early days of the World Wide Web, website design was focused on functionality rather than aesthetics. Websites were simple, consisting of text and

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