Tag Archives: ranking position

Is Your Google Search Console “Average Position” Lying to You?

Google Search Console stats, clicks, imporession, CTR, and average position - the SEO traffic limbo zone

You log into Google Search Console (GSC) and see massive numbers under your daily impressions. Your site is popping up in thousands of search results! Then, you check your sitewide Average Position metric. It hovers somewhere between 10 and 15. On really good days, you might even celebrate hitting the coveted single digits - positions 7–9.

But then you look at your actual traffic, and the click count is surprisingly low.

With AI Overviews and Featured Snippets now eating up

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