Tag Archives: ranking signal

How Relevant Is the Ahrefs Health Score? What Actually Matters for SEO

Low Ahrefs Health Score and what matters for SEO, crawlabilty, website traffic, and conversions

If you’ve ever run an Ahrefs site audit and been hit with a low Health Score, it might feel like something’s seriously wrong. But is it?

Let’s be clear: the Ahrefs Health Score is not a ranking signal. It doesn’t reflect your traffic, search visibility, or how well your site actually performs in Google. What it does measure is how many technical issues Ahrefs finds based on its checklist.

And many of those issues? They’re not always critical.

What

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Why Is Google Showing a Competitor’s Website for My Brand Name?

And How to Fix It with SEO & Branding Strategies

Competitor brand in the spotlight over your own brand

When users search for your company name, the last thing you want is for a competitor’s site to show up instead. But that’s exactly what can happen if your brand is new, lesser known, or has a name that’s similar to a larger competitor. A good reason not to choose a similar name even if the trademark rules don't prevent you.

Google’s algorithm often tries to “help” users by showing

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