Tag Archives: AI crawling

How to Use Google Search Console’s New Generative AI Data to Improve Your SEO

Google Search Console, Generative AI, Performance Search Results page, comparing 24-hour-period from today and yesterday, with AI impressions increasing

If you run a website, you’ve probably noticed a massive shift in how people find information online. Between AI Overviews at the top of search results and interactive search interfaces like AI Mode, traditional organic search traffic patterns are changing fast.

For a long time, site owners had no clear way to measure this visibility. Google addressed this gap by introducing dedicated Generative AI performance reporting inside Google Search Console (GSC). If the update has rolled out to your Search

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Webpage direct visits: bots, crawlers, or real visitors?

website-traffic-bots-crawlers-vs-real-visitors-engagement

"Are webpage visits coming from a direct visit (vs a search) from bots or crawlers vs real visitors, or perhaps AI scrapers?"

Yes - a significant portion of direct webpage visits can come from bots, crawlers, and AI scraping content, not just real human visitors. But how much depends on the site, traffic level, and what kind of page you’re looking at.

Below is a clear breakdown.

1. What “Direct” Traffic Really Means

In analytics tools (

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