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Tag Archives: user control
Why We Don’t Use Google Analytics on Our Website
At UltimateWB, we don’t use Google Analytics - or any third-party analytics tool - on our website. That might sound surprising in an age where data-driven decisions are the norm. But our decision is intentional, and it's based on the same principles that guide how we build our platform: performance, privacy, and user control.
Here’s why we chose to go analytics-free - and how that choice reflects what we stand for.
1. Privacy Comes First
Most analytics tools track users
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Posted in Website Traffic
Tagged analytics-free, bloat, consent banners, cookies, core web vitals, customer engagement, direct feedback, external servers, fast loading times, fast website, faster page loads, freedom, google ads, google analytics, Google Search Console, ip address, lightweight, loading speed, no plugins, perforance, plugins, privacy, scripts, third-party trackers, tracking pageviews, user control
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