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Tag Archives: google ads campaign
Is Google Drowning in Ads?
Google shows more "Sponsored" results - i.e. ads - than organic results now…
Remember the good ol' days of Google? A simple search yielded a clean list of relevant results, a gateway to information. Today, however, that experience feels increasingly cluttered. Ads – sometimes disguised as results – dominate the page, pushing organic content down the rabbit hole. This begs the question: is Google prioritizing profit over its core function – providing unbiased search results?
And it has been going
... Continue readingWhat are the biggest mistakes made when setting up a Google Ads campaign?
There are several pitfalls to avoid when setting up a Google Ads campaign, but some of the biggest mistakes can be grouped into a few key areas:
- Targeting: This is a big one. If you cast too wide a net and target the wrong audience, you'll waste your budget on clicks from people who are unlikely to convert into customers. Make sure you understand your ideal customer and tailor your targeting options to reach them.
- Keywords: Using broad match keywords