Tag Archives: negative keywords

What are the biggest mistakes made when setting up a Google Ads campaign?

google-ads-campaign

There are several pitfalls to avoid when setting up a Google Ads campaign, but some of the biggest mistakes can be grouped into a few key areas:

  • Targeting: This is a big one. If you cast too wide a net and target the wrong audience, you'll waste your budget on clicks from people who are unlikely to convert into customers. Make sure you understand your ideal customer and tailor your targeting options to reach them.
  • Keywords: Using broad match keywords
... Continue reading
Posted in Advertising, Ask David!, Website Traffic | Tagged , , , , , , , , , , | Leave a comment

Using Negative Keywords when Advertising with Google AdWords

Google AdWords One of the major online advertising methods is using Google AdWords.  You get to design your own text/photo ad for display on Google search engine results and/or websites  opting to display Google's ads using AdSense, and pay for each click you get on your ad.  You choose keywords that relate to your product/website and that, along with how much you are willing to pay per click/day, determines when your ad shows. But there is one feature not many may know... Continue reading
Posted in Advertising, Traffic Statistics, Website Traffic | Tagged , , , , , , , , | Leave a comment