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Tag Archives: targeting
Is a CTR Below 1% a Bad Sign If Clicks Are Increasing Daily? Let’s Talk Nuances.
In a previous post, Decoding Click-Through Rates (CTR): What’s Good and Why It Matters for Ads & Website Content, we explored what makes a “good” CTR and why this metric plays such a crucial role in digital marketing performance. But once you understand the benchmarks, a more nuanced question often arises:
Is it a bad sign if your click-through rate is under 1%, even when your total number of clicks per day is strong - and steadily growing?
Let’s
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Posted in Ask David!, Search Engine Optimization (SEO), Website Traffic
Tagged click-through rate, clicks per day, conversion rate, cost per click, cpc, ctr, impressions, meta description, reach, search engine ranking, targeting, title tag, user engagement, user intent, visibility, website traffic
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Subdomain vs Subfolder: What’s Better for SEO and Your Website Setup?
Deciding between subfolders and subdomains for your website structure
When expanding your website, you might face a classic web architecture question:
Should I create a subdomain (e.g., blog.example.com) or a subfolder (e.g., example.com/blog)?
In the past, many SEO experts recommended subfolders because they were thought to inherit more SEO authority from the main domain. However, Google has officially stated that it does not inherently favor subdomains or subfolders - both can perform equally well for SEO if implemented properly. The
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Posted in Ask David!, Search Engine Optimization (SEO)
Tagged analytics, architecture, authority, backlink profile, backlinks, boost seo, branding, domain authority, drive traffic, duplicate content, faster indexing, internal linking, internal links, organic traffic, plugin vulnerabilities, regional content, search engine optimization, security risks, seo, seo authority, sitemap, sitemap generator, subdomain, subdomain vs subfolder, subfolder, targeting, user experience, website setup, website structure
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What are the biggest mistakes made when setting up a Google Ads campaign?
There are several pitfalls to avoid when setting up a Google Ads campaign, but some of the biggest mistakes can be grouped into a few key areas:
- Targeting: This is a big one. If you cast too wide a net and target the wrong audience, you'll waste your budget on clicks from people who are unlikely to convert into customers. Make sure you understand your ideal customer and tailor your targeting options to reach them.
- Keywords: Using broad match keywords