Tag Archives: targeting

Is a CTR Below 1% a Bad Sign If Clicks Are Increasing Daily? Let’s Talk Nuances.

In a previous post, Decoding Click-Through Rates (CTR): What’s Good and Why It Matters for Ads & Website Content, we explored what makes a “good” CTR and why this metric plays such a crucial role in digital marketing performance. But … Continue reading

Posted in Ask David!, Search Engine Optimization (SEO), Website Traffic | Tagged , , , , , , , , , , , , , , , | Leave a comment

Subdomain vs Subfolder: What’s Better for SEO and Your Website Setup?

Deciding between subfolders and subdomains for your website structure When expanding your website, you might face a classic web architecture question:Should I create a subdomain (e.g., blog.example.com) or a subfolder (e.g., example.com/blog)? In the past, many SEO experts recommended subfolders … Continue reading

Posted in Ask David!, Search Engine Optimization (SEO) | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

What are the biggest mistakes made when setting up a Google Ads campaign?

There are several pitfalls to avoid when setting up a Google Ads campaign, but some of the biggest mistakes can be grouped into a few key areas: By avoiding these common mistakes, you can increase your chances of success with … Continue reading

Posted in Advertising, Ask David!, Website Traffic | Tagged , , , , , , , , , , | Leave a comment