Tag Archives: targeted marketing

How to Lower Customer Acquisition Costs: 10 Strategies to Reduce CAC

Customer Acquisition Cost (CAC) is a vital metric for any business. If you watch the ABC tv show “Shark Tank”, you know it can make or break an investor deal. It represents the total cost associated with acquiring a new … Continue reading

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Why SEO is better than ads?

While diving into the debate of SEO (search engine optimization) versus ads (paid advertising), the allure of SEO becomes evident. The appeal lies not only in its potential cost-effectiveness—especially if you’re adept at handling it yourself—but also in its enduring … Continue reading

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