Tag Archives: moz

Does Google still use PageRank to rate your website?

Google PageRank toolbar vs internal use for ranking websites

"Ask David" short answer: yes. While you can’t see it anymore, PageRank is still a "core" part of how Google determines which websites are trustworthy and important.

Related: What Makes a Simple Website Feel Trustworthy? (From Real User Experience, Not Theory)

However, the PageRank of today is very different from the simple "0 to 10" score people obsessed over in the early 2000s.

How PageRank Works in 2026

In the early days, PageRank was the primary way Google ranked

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How to Check How Your Web Page or Blog Post is Ranking in Google

Check Google ranking, incognito search and using Google Search Console

If you’ve published a web page or blog post, knowing how it’s performing in search engines is key to improving traffic and SEO. Fortunately, there are several ways to check your ranking. This guide will walk you through the most effective methods.

1. Use Google Search to Check Rankings: Manual Tracking

The simplest way to see how your web page or blog post is performing is to search for it directly. This also allows you to track rankings over

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Keyword Cannibalization: Real SEO Issue or Overblown Myth?

Keyword cannibalization and its effects on search engine rankings - a tug of war between pages

"Keyword cannibalization sounds made up - is it actually a thing in SEO?"

Short Answer: It’s real - but not always harmful. Let’s unpack when keyword cannibalization matters, how to spot it, and how to fix it strategically.

🧐 What Is Keyword Cannibalization?

Keyword cannibalization happens when multiple pages on your website target and rank for the same (or very similar) keywords. These pages essentially compete with each other in the search engine results pages (SERPs).

🚨 When Keyword Cannibalization

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How to Leverage Broken Link Building to Get High-Quality Backlinks for Your Website

Broken Link Building, strategy to get backlinks for your website

If you're looking to boost your website’s SEO and authority, broken link building is one of the most effective and ethical strategies to acquire high-quality backlinks. Also known as dead link building or broken link reclamation, this technique turns a website’s problem - a broken link - into an opportunity to offer your valuable, relevant content. It’s a win-win for both parties.

In this guide, you'll learn how to leverage broken link building step-by-step to grow your

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How can I check the SEO ranking of my website?

SEO ranking

Understanding how your website ranks in search engine results pages (SERPs) is crucial for online success. This guide outlines various methods for checking your website's SEO rankings, from simple manual checks to advanced tools. By understanding your current ranking, you can identify areas for improvement and implement strategies to increase your online visibility.

1. Manual Checks (Free & Basic)

  • Google Search:
    • Search for your target keywords: See where your website ranks in the search results.  
    • Use different search phrases:
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How to Monitor Your Backlink Profile: A Comprehensive Guide

monitor website backlinks

A strong backlink profile is crucial for improving your website's search engine rankings. It signals to search engines that your content is valuable and authoritative. However, it's equally important to monitor your backlink profile to ensure that it's healthy and free from any toxic links that could harm your website's reputation.

Why Monitor Your Backlink Profile?

  1. Identify Toxic Backlinks: Toxic backlinks can negatively impact your website's search engine rankings. By monitoring your backlink profile, you can identify and
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How do you check if your website content is SEO optimized?

SEO optimized content

There are two main ways to check if your website content is SEO optimized:

1. Manual SEO Checklist:

This involves going through a list of important SEO factors and making sure your content adheres to them. The great thing about using UltimateWB for your website builder is that you get a built-in SEO tool - so it is super easy to customize and set your title tags and meta descriptions for each page, even your blog if you have one.

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What is a good Domain Authority (DA) score?

moz-domain-authority

"In the blog post, Cracking the Code: Understanding Moz’s Domain Analysis Results, you covered what a good spam score is - but what is a good Domain Authority (DA) score?"

Quick Answer: What counts as a good Domain Authority (DA) score differs depending on your website, industry, goals, and niche.

Domain Authority (DA) is a popular SEO metric developed by Moz that estimates how well a website will rank on search engines. Knowing what a 'good' DA score looks

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Moz Domain Authority vs. Search Console Insights – Best to Measure SEO?

If you have a website, you probably want to know how well it is doing in the search engines - i.e. how well is it search engine optimized? You can use a variety of tools to measure your website's success in SEO. Two popular tools are Moz's Domain Authority (DA) and Google Search Console (GSC) insights. In a previous post, “Demystifying Domain Authority: Your Website’s Credibility Score“, we touched on how Google Search Console Insights is a very

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Cracking the Code: Understanding Moz’s Domain Analysis Results

moz-free-domain-authority-checker-limited

In our last post, "Demystifying Domain Authority: Your Website’s Credibility Score", we talked about the Domain Authority metric in general. Now, let's dive in a bit deeper!

When you enter your website URL into Moz's free Domain Analysis tool, you're greeted with a wealth of data about your website's health and search engine optimization (SEO) potential. But what do all those numbers and scores actually mean? Let's break down some of the key metrics you might encounter, starting

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