Tag Archives: seo signals

Why an H1 Shouldn’t Come After an H3 – And Why It Matters for SEO and Accessibility

Incorrect heading structures vs clear heading structures - unreadable vs good SEO, accessibility, and engagement

When you're building a website, it's easy to focus on how things look - but how your site is structured under the hood is just as important. One commonly overlooked issue? Incorrect heading order.

We recently came across a website where the first visible heading was an <h3>, and the <h1> appeared after it. While it might not break the layout or cause visible problems, this kind of structure can negatively impact both SEO and accessibility. Here’s why heading

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Keyword Cannibalization: Real SEO Issue or Overblown Myth?

Keyword cannibalization and its effects on search engine rankings - a tug of war between pages

"Keyword cannibalization sounds made up - is it actually a thing in SEO?"

Short Answer: It’s real - but not always harmful. Let’s unpack when keyword cannibalization matters, how to spot it, and how to fix it strategically.

🧐 What Is Keyword Cannibalization?

Keyword cannibalization happens when multiple pages on your website target and rank for the same (or very similar) keywords. These pages essentially compete with each other in the search engine results pages (SERPs).

🚨 When Keyword Cannibalization

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Posted in Ask David!, Search Engine Optimization (SEO) | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment