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The Ultimate Guide to Structuring Your Landing Page (in the Right Order)
A well-structured landing page can make or break your conversion rates. Whether you’re promoting a product, service, or collecting email signups, the layout and content order on your page should guide your visitor seamlessly from arrival to action.
Here’s the ideal structure and content flow, section by section:
1. Above the Fold: The Hook
This is what visitors see without scrolling. You have seconds to grab attention.
Include:
- Headline: Clear, benefit-focused. State what and why.