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Tag Archives: search engine optimization
WebP vs. JPG/PNG: Should You Use Fallback Images for Compatibility?
Optimizing images for performance is crucial. It is one of the scoring factors on Google’s PageSpeed Insights, making it important for search engine optimization too. One of the biggest decisions web developers and website owners face is whether to upload … Continue reading
How to Successfully Rebrand Your Website Without Losing Your Audience
Rebranding a website is a big decision – one that can make or break your online presence. If you’ve built a website over several years, you may feel hesitant about changing its name, design, and branding. What if your existing … Continue reading
Posted in Ask David!, Business, Marketing, Website Design
Tagged 301 redirect, audience, brand recognition, branding, change name, color scheme, colors, engagement, fonts, high-quality content, mailing list app, newsletters, polls, rebranding, redirects, search engine optimization, seo, social media, transparency, typography
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What should the dimensions of a website’s hero image be?
The dimensions of a hero image for a website depend on the design, layout, and how the image will be displayed, but here are some common guidelines: Aspect Ratios Common Dimensions Best Practices How UltimateWB Helps WebP Automatic Image Conversion … Continue reading
Posted in Search Engine Optimization (SEO), Website Design
Tagged css, css media query, fast loading times, hero dimensions, hero image, jpeg-xl, largest contentful paint, lcp, media queries, pagespeed insights, preload images, responsive, responsive design, search engine optimization, search engine ranking, seo, webp, webp converter
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Why Should You Care About Your Website Performance Scores on PageSpeed Insights, Even If Your Website Loads Fast?
If your website loads quickly for you, you might think PageSpeed Insights (PSI) scores don’t matter. After all, if users aren’t complaining about slow load times, why worry? However, website performance scores affect more than just load speed – they … Continue reading
Posted in Ask David!, Search Engine Optimization (SEO)
Tagged cls, conversion omptimization, conversion rate optimization, conversion rates, core web vitals, cumulative layout shift, fast loading times, fid, first impressions, future-proofing, hidden inefficiencies, higher conversions, improved user experience, largest contentful paint, lcp, mobile performance, pagespeed insights, psi, search engine optimization, search engine ranking, seo, slow load times, user experience, user-friendly, website performance
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What are the most effective off-page SEO strategies for boosting website rankings in 2025?
In 2025, off-page SEO strategies still revolve around building authority and trust with search engines. Here are some of the most effective: Important Considerations: Disclaimer: SEO strategies are constantly evolving. The effectiveness of any particular strategy may vary depending … Continue reading
Posted in Ask David!, Search Engine Optimization (SEO)
Tagged authority, backlink profile, backlinks, brand mentions, domain authority, E-A-T, expertise, google my business listing, Google Search Console, Google's E-A-T, high-quality content, influencer collaborations, influencer marketing, local seo, off-page seo, on-page seo, online reputation management, organic traffic, page authority, podcasts, search engine optimization, seo, seo tools, social media, social media engagement, technical seo, trust, yellow pages, yelp
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How to Optimize Your Website for Both Search Engines and Users
Creating content that appeals to both search engines and users is crucial for any website aiming to boost visibility and engagement. A well-optimized webpage ensures that search engines understand its relevance and quality, while also providing users with valuable, engaging, … Continue reading →