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Recent Posts
- Thinking About Switching From WordPress? What Should You Consider Before You Move?
- The Airtable Acquisition Raises a Bigger Question: Do You Really Own the Software Your Business Runs On?
- How to Use Google Search Console’s New Generative AI Data to Improve Your SEO
- How to Update the Same Website Content on Multiple Pages at Once
- Discovered vs. Crawled Not Indexed in Google Search Console: What’s the Difference and How to Fix Each
- The Small Business Guide to Auditing Google Ads and Website Costs
- Do Professional Writers Still Need SEO in the Age of AI?
- Search Engine First vs. People First Content: Why Generic FAQ Dumps Harm Your SEO
- Looking for a Website Builder Without AI? Which One Should You Choose?
- Keyword Cannibalization: How to Find and Fix the Pages Stealing Your Own Google Traffic
- Why Great Content Gets Stuck on Page 8 (And How to Fix It)
- Why MySQL FULLTEXT Search Returns 0 Results (And How to Fix It)
- The Reality of Domain Speculation on New TLD Launches: Is It Still Worth It?
- The Hidden Domain Name Lock-In: Which Registrars Restrict Nameservers?
- Paying $10,000 a Month for SEO? Here’s How to Tell If You’re Getting Your Money’s Worth
- Introducing New WordPress Magazine Layouts in UltimateWB 9 (With Early Access)
- How to Fix the WordPress “Critical Error” on the Widgets Page After a PHP Upgrade
- The Hidden Risk of SaaS Website Builders: Lessons from the Recent Wix Outage
Categories
Tag Archives: visibility
Why You Should Be Using Bing Webmaster Tools (Even If You’re Already on Google Search Console)
When it comes to SEO, most website owners are laser-focused on Google - and for good reason. Google commands the lion’s share of global search traffic. But if you’re only optimizing for Google and ignoring Bing, you could be leaving valuable traffic and insights on the table. That’s where Bing Webmaster Tools comes in.
What Is Bing Webmaster Tools?
Bing Webmaster Tools (BWT) is Microsoft’s free platform that allows website owners to monitor and manage their presence in the Bing
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Posted in Search Engine Optimization (SEO), Website Traffic
Tagged bing, bing webmaster tools, bwt, Google Search Console, gsc, keyword research tool, search engine optimization, seo, seo comparison, seo reach, seo scan, seo tips, seo tools, sitemap submission, visibility, website analytics, website traffic
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Why an H1 Shouldn’t Come After an H3 – And Why It Matters for SEO and Accessibility
When you're building a website, it's easy to focus on how things look - but how your site is structured under the hood is just as important. One commonly overlooked issue? Incorrect heading order.
We recently came across a website where the first visible heading was an <h3>, and the <h1> appeared after it. While it might not break the layout or cause visible problems, this kind of structure can negatively impact both SEO and accessibility. Here’s why heading
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Posted in Accessibility, Search Engine Optimization (SEO), Website Design
Tagged accessibility, accessibility compliance, assistive technologies, better indexing, clean code, compliance, easy navigation, focus, header, heading, heading order, heading tags, hierarchical structure, hierarchy, indexing, keyword relevance, logical hierarchy, main heading, page quality signals, performance, roadmap, screen readers, search engine optimization, search engine ranking, search engine results, search engines, semantic markers, seo, seo signals, snippets, standards-compliant, subheadings, usability, user experience, visibility, web standards, website structure
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Do Images Help SEO on Blogs and Webpages? What If You Don’t Use Them?
Short Answer:
Images can significantly boost your website’s SEO by improving engagement, visibility, and context. Skipping them won’t get you penalized — but it might cost you traffic and performance.
The Role of Images in SEO: A Deeper Look
Images are more than just decoration - they can be powerful tools for improving your content’s performance in search engines. Whether you're publishing a blog post or building a standard webpage, images can influence everything from how long people stay on
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Posted in Ask David!, Search Engine Optimization (SEO)
Tagged adding images, alt tags, alt text, boost seo, boost traffic, bounce rate, branding, build trust, captions, click-through rate, conversions, credibility, ctr, drive traffic, engaging content, file names, google image search, image search, James Holzhauer, jeopardy!, on-page seo, originality, readability, search engine optimization, search engine ranking, seo, seo potential, seo signals, social sharing, stock photos, stock photos vs original photos, target keywords, unique images, user engagement, user experience, user-friendly, ux, visibility, visual appeal
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Google vs. AI Search: How to Get Your Business to Show Up in AI Search Results?
Lately, you’ve probably noticed a shift in how people talk about finding answers online. It used to be, “I Googled it.” Now it’s more like, “According to AI…” Whether it’s ChatGPT, Gemini, or another AI assistant, more and more people are turning to these tools to get recommendations, do research, and even find businesses.
If you run a small or mid-sized business in a competitive field, this shift matters. And the big question is:
"How do you get your
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Posted in Ask David!, Search Engine Optimization (SEO)
Tagged ai assistant, ai results, ai sources, AI tools, backlinks, business directories, chatgpt, credibility, customer reviews, gemini, google, google business, Google Business Profile, google reviews, helpful content, keywords, niche, quora, ranking, ratings, reddit, search engine optimization, trust, trust signals, trustpilot, visibility, wikipedia, yelp
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How well-known do you need to be to get a Wikipedia Page (and not have it removed)?
You’ve probably Googled yourself (or your business) and thought - wouldn’t it be nice if a Wikipedia page popped up too?
It’s tempting. A Wikipedia article adds credibility, helps with search visibility, and makes you look more “official.” But here’s the catch: not everyone qualifies. Even worse? If you try to create one too soon, there’s a high chance it’ll be flagged and deleted.
So… how well-known do you actually need to be to get a Wikipedia
... Continue readingAIO vs GEO vs SEO: What’s the Difference – and How to Optimize for All Three
If you’ve been online lately and you're a web dev like me, you’ve probably heard a lot of hype around AIO (AI Optimization) and GEO (Generative Engine Optimization). These buzzwords are being tossed around as the "new SEO" — but what do they actually mean? And how do they differ practically from traditional SEO?
If you’ve found yourself scratching your head, this post is for you. Let's break it down and get real about what AIO/GEO mean, how
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Posted in Search Engine Optimization (SEO)
Tagged ai optimization, AI tools, AI-generated content, ai-generated snippets, aio, author, authority, authority signals, backlinks, brand mentions, brand visibility, chatgpt, content clustering, faq, faq sections, featured snippets, forums, generative engine optimization, geo, google ai overviews, Google Business Profile, Google rich snippets, google's ai overview, headings, high-quality content, how-to, internal linking, internal links, keyword research, large language models, llm, mobile friendly, natural language, new seo, organization, perplexity.ai, quora, reddit, responsive, responsive app, schema, schema markup, schema.org, search engine optimization, search engines, seo, structured data, subheadings, technical performance, title tag, topical authority, trust, usability, visibility, website speed, wikidata, wikipedia
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Why Is Google Showing a Competitor’s Website for My Brand Name?
And How to Fix It with SEO & Branding Strategies
When users search for your company name, the last thing you want is for a competitor’s site to show up instead. But that’s exactly what can happen if your brand is new, lesser known, or has a name that’s similar to a larger competitor. A good reason not to choose a similar name even if the trademark rules don't prevent you.
Google’s algorithm often tries to “help” users by showing
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Posted in Search Engine Optimization (SEO)
Tagged backlinks, bounce rate, brand identity, brand signals, branding, breadcrumblist schema, build backlinks, community forums, email newsletters, engagement, forums, google, google ads, google ranking, google search, headers, headings, high-quality content, keyword stuffing, meta description, organic seo, organic traffic, organization schema, page title, ranking signal, schema, schema markup, search engine optimization, search engine ranking, search engine results, seo, seo strategies, seo tipes, social media, socialprofile schema, spammy, structured data, subheadings, trust, typo, user behavior, visibility, website schema
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Just Got Banned from Reddit or Quora? Why You Shouldn’t Rely on Them for Traffic
If you’ve just been banned from Reddit or Quora, you’re not alone - and it can feel like a punch in the gut. These platforms are often goldmines for driving traffic, engaging with a community, and growing your brand or blog. But here’s the thing: relying solely on third-party platforms like Reddit or Quora for traffic is a risky strategy.
In this post, we’ll explore why relying heavily on Reddit or Quora for website traffic can backfire, what happens
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Posted in Social Media
Tagged algorithm, algorithm changes, alternative traffic sources, avoid traffic bans, ban, banned from Quora, banned from Reddit, build traffic without Quora, build traffic without Reddit, discord, diversify traffic sources, drive traffic, email marketing, engagement, evergreen, exposure, facebook, facebook group, forum, grow website traffic, instagramgoogle, mailing list, mailing list app, niche audiences, own your traffic, Quora traffic risk, reddit, Reddit traffic risk, referrals, SEO traffic tips, social media, social media ban, sustainable website traffic, third-party platforms, traffic boosters, traffic foundations, traffic strategies, viral, visibility, website traffic
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When Should I Start SEO For My New Website?
If you’re launching a new website, chances are you’ve already heard about SEO - Search Engine Optimization. You know it’s important. You know it helps people find you on Google. But when exactly should you start doing SEO?
Short answer: Yesterday...or weeks ago...
Long answer: The moment you start planning your website - not after it’s built.
Let’s dig into why starting SEO early matters, and how to do it right from day one.
Why Early SEO Matters
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Posted in Ask David!, Search Engine Optimization (SEO)
Tagged ahrefs, backlinks, beginner SEO guide, boost conversions, boost traffic, clean url, crawl, early SEO tips, easy navigation, fast-loading times, fresh content, generate leads, google analytics, Google Business Profile, google keyword planner, Google Search Console, google search engine ranking, headers, headings, high-quality content, index, keyword research, keywords, local seo, meta description, mobile-friendly, search engine optimization, seo, SEO checklist, SEO for new website, SEO website launch, site structure, sitemap, sitemap generator, target keywords, title tag, trust, ubersuggest, visibility, webp, webp converter, website SEO strategy, website speed, when to start SEO
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Is a CTR Below 1% a Bad Sign If Clicks Are Increasing Daily? Let’s Talk Nuances.
In a previous post, Decoding Click-Through Rates (CTR): What’s Good and Why It Matters for Ads & Website Content, we explored what makes a “good” CTR and why this metric plays such a crucial role in digital marketing performance. But once you understand the benchmarks, a more nuanced question often arises:
Is it a bad sign if your click-through rate is under 1%, even when your total number of clicks per day is strong - and steadily growing?
Let’s
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Posted in Ask David!, Search Engine Optimization (SEO), Website Traffic
Tagged click-through rate, clicks per day, conversion rate, cost per click, cpc, ctr, impressions, meta description, reach, search engine ranking, targeting, title tag, user engagement, user intent, visibility, website traffic
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