Tag Archives: webp converter

Do More Google Clicks and Visitors Eventually Help with Conversions?

Search engine clicks and visitors leading to conversions

It's easy to assume that if your website is getting more clicks from search engines, your conversions will naturally go up. After all, more traffic should mean more sales or sign-ups, right?

Not always.

While increasing your website’s visibility in search results and generating more clicks is a critical step, it's only the beginning. If you're not seeing the conversions you expected, it's time to dig deeper and optimize the full journey.

Here’s what you need to know - and

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When Should I Start SEO For My New Website?

Abstract illustration of a new website (sapling) growing into visibility (cityscape) with early SEO.

If you’re launching a new website, chances are you’ve already heard about SEO - Search Engine Optimization. You know it’s important. You know it helps people find you on Google. But when exactly should you start doing SEO?

Short answer: Yesterday...or weeks ago...
Long answer: The moment you start planning your website - not after it’s built.

Let’s dig into why starting SEO early matters, and how to do it right from day one.

Why Early SEO Matters

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Essential Web Development Tips for Beginners

building your own website as a beginner

Whether you're launching your first website or looking to sharpen your web development skills, it's an exciting time to build online. With tools like UltimateWB, beginners have more control and flexibility than ever - without needing to rely on dozens of third-party plugins or write complex code from scratch. Here are some essential web development tips to help you start strong this year:

1. Start with a Clear Purpose

Before diving into design or features, define what your website

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Can Technical SEO Issues Trigger HCU Penalties? Here’s What You Should Know

technical SEO

When Google rolls out a major algorithm update like the Helpful Content Update (HCU), many websites see fluctuations in their rankings. While HCU is mostly designed to reward content that is written for humans, not for search engines, some technical SEO issues can inadvertently make your site look less helpful to users - and that could get you caught in the crossfire.

After analyzing several SEO case studies and forums, and from personal experience fixing penalized sites,

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Browsers People Use to Visit Your Website – And the Surprise Visitor We Got This Week

visitor-internet-browsers-ie

It's Spring 2025. You might think everyone is browsing the web with the latest version of Chrome, Safari, or Firefox these days - but that’s not always the case. In fact, we recently had a surprising visit from someone using Internet Explorer 9.0. Yep, IE 9, which was released in 2011 and officially discontinued by Microsoft years ago, is still making rare appearances on the web.

This unexpected visit inspired us to dive deeper into what browsers users

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WebP vs. JPG/PNG: Should You Use Fallback Images for Compatibility?

image

Optimizing images for performance is crucial. It is one of the scoring factors on Google's PageSpeed Insights, making it important for search engine optimization too. One of the biggest decisions web developers and website owners face is whether to upload images exclusively as WebP or provide JPG/PNG fallback versions for compatibility. The UltimateWB website builder makes it easy to create WebP images and include JPG/PNG fallback versions in the code with the click of a button. WebP is widely

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How Does Website Speed Impact Online Sales and Customer Experience?

boost online sales, improve user experience

Website speed is a critical factor in online business. A slow website drives customers away, reduces sales, and creates a frustrating user experience. A fast-loading site, on the other hand, keeps users engaged, boosts conversions, and improves satisfaction. Here’s how website speed affects online sales and customer experience.

1. First Impressions Matter

Users expect websites to load quickly. Research shows that 40% of consumers abandon a site if it takes longer than three seconds to load. Slow load times

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What should the dimensions of a website’s hero image be?

UltimateWB hero image
The UltimateWB hero image does not need any CSS media queries, but uses Image Preloading - all easy to do with the UltimateWB website builder!

The dimensions of a hero image for a website depend on the design, layout, and how the image will be displayed, but here are some common guidelines:

Aspect Ratios

  • 16:9 Aspect Ratio: A common choice for widescreen displays.
  • 3:1 Aspect Ratio: Often used for banner-style hero images that span the width of the page.
  • 4:3
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Should you have two versions of your images on your website – WebP and one of the classic formats like JPG or PNG?

Automatically Convert to WebP

Yes, you should generally have two versions of your images on your website:

  • WebP: This modern format offers significantly better compression than traditional formats like JPEG, resulting in smaller file sizes and faster loading times.  
  • JPEG/JPG (or another widely supported format like PNG): This serves as a fallback for browsers that don't support WebP.  

Here's why this approach is beneficial:

  • Improved Performance: WebP significantly reduces page load times for users with compatible browsers, leading to better user experience
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