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Categories
Tag Archives: outbound links
What Is fbclid? The Tracking Code Facebook Adds to Your Links
"Can you find the Facebook post based on the fbclid in the traffic statistics link?"
Short Answer: No, but it can still be useful.
Let's get into it....
Ever clicked a link on Facebook and landed on a page with a weird string of letters and numbers in the URL? Something like:
https://example.com/page?fbclid=IwAR2XEXAMPLEjargonHEREThat random-looking part - fbclid=... - isn’t spam or an error. It’s a tracking parameter added by Facebook. If you've ever wondered what it does, why it’s
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Posted in Ask David!, Website Traffic
Tagged ad attribution, digital marketing, facebook ads, facebook analytics, facebook click identifier, facebook link parameters, facebook link tracking, facebook outbound link tracking, facebook pixel, facebook tracking code, facebook traffic, facebook url parameters, facebook url tracking, fbclid, fbclid analytics, fbclid explained, fbclid google analytics, google analytics, optimize ad performance, outbound links, remove fbclid, social media tracking, track clicks, tracking parameters, url parameters explained, url tracking, what is fbclid
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Can Technical SEO Issues Trigger HCU Penalties? Here’s What You Should Know
When Google rolls out a major algorithm update like the Helpful Content Update (HCU), many websites see fluctuations in their rankings. While HCU is mostly designed to reward content that is written for humans, not for search engines, some technical SEO issues can inadvertently make your site look less helpful to users - and that could get you caught in the crossfire.
After analyzing several SEO case studies and forums, and from personal experience fixing penalized sites,
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Posted in Ask David!, Search Engine Optimization (SEO)
Tagged .htaccess, 301 redirect, 404 errors, broken pages, core web vitals, crawl, crawl errors, crawl traps, crawlability, defer js, duplicate content, fast loading times, free ssl, hcu, hcu penalties, helpful content update, high-quality content, htaccess, htaccess redirects, internal links, javascript, meta robots, mobile-friendly test, noindex, outbound links, redirect loops, rich results test, robots.txt, screaming frog, search engine optimization, search engine ranking, seo, seo issues, speed, ssl, technical seo, thin content, trust, user experience, webp, webp converter
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The Power of Links: How Internal and External Links Boost SEO
Understanding the Role of Links in SEO
When talking about Search Engine Optimization (SEO), links are often referred to as the "backbone" of the internet. They not only connect websites but also influence how search engines like Google rank them. While backlinks, or links from other websites to yours, are crucial, the power of internal and external links within your own website should not be underestimated.
Internal Linking: The Foundation of Your Website
Internal links are links that
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