Does Faster Website Speed Increase Googlebot Crawl Frequency?

A race car representing a fast website speeds along a track, with multiple Googlebot icons appearing frequently, illustrating increased crawl frequency due to faster site speed.

Boosting your website’s speed can significantly enhance how often and how efficiently Google crawls your site. This ties directly into what Google refers to as your “crawl budget.”

What Is Crawl Budget?

Crawl budget is the number of pages Googlebot is willing and able to crawl on your site within a certain period. It’s determined by two key factors:

  • Crawl Rate Limit: The maximum number of requests per second Googlebot will make without overwhelming your server.
  • Crawl Demand:
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How Page URL Length Matters for SEO: Why Shorter URLs Can Boost Your Rankings

Visual metaphor showing a short, clear path for an easily readable URL, contrasted with a long, winding road for a complex URL, emphasizing the benefits of short URLs for SEO.

"Does it matter how long my Page URL is?"

Short Answer: Yes.

When it comes to SEO, many website owners focus heavily on keywords, content quality, backlinks, and technical site health - and with good reason. But one often overlooked factor that can impact your search engine rankings and user experience is URL length.

What Is URL Length?

A URL (Uniform Resource Locator) is the web address of a page on your site - like:

https://example.com/seo-tips-for-small-business

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When Should I Start SEO For My New Website?

Abstract illustration of a new website (sapling) growing into visibility (cityscape) with early SEO.

If you’re launching a new website, chances are you’ve already heard about SEO - Search Engine Optimization. You know it’s important. You know it helps people find you on Google. But when exactly should you start doing SEO?

Short answer: Yesterday...or weeks ago...
Long answer: The moment you start planning your website - not after it’s built.

Let’s dig into why starting SEO early matters, and how to do it right from day one.

Why Early SEO Matters

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Why Giving Google Ads Too Much Freedom Can Burn Your Budget Fast

Google Ads Performance Max Campaigns, Advertising Channels
Performance Max campaigns help boost your conversions by tapping into Google’s entire network of advertising channels and inventory.

Google Ads Performance Max (PMax) campaigns promise a lot - automation, broad reach, and the magic of machine learning taking care of audience targeting and placements. The idea sounds great: just set it and forget it, let the system do its thing, and watch the conversions roll in. But what happens when you hand over full control with little to no guidance?

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Why Adding a Specific Year in Your Blog Post Titles (Like “Best Website Builder in 2025”) Boosts Your SEO

Add year in your content, blog post, title

"Should I add the year in blog post titles or keep them evergreen?"

In our previous post, we explored the power of evergreen content - articles designed to stay relevant and valuable long after they’re published. Evergreen posts are fantastic for building lasting traffic because they don’t lose relevance quickly.

But here’s the flip side: sometimes, adding a specific date or year in your blog post titles can dramatically boost your SEO and user engagement.

Think of it this

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Local SEO Tips: How to Boost Your Business Visibility in Your Neighborhood

Local SEO tips

If you run a local business, ranking well in local search results can be a game-changer. Local SEO (Search Engine Optimization) helps your business show up when people nearby search for the products or services you offer. Whether you own a cafe, a law firm, a salon, or a home service company, optimizing your local SEO can drive more foot traffic and qualified leads to your business.

Here are some proven Local SEO tips to help you get noticed by

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Marketing Trends to Watch in 2025

2025 marketing trends

Marketing is changing fast, and if you want to keep up, it helps to know what’s coming next. In 2025, some big shifts are happening - from new tech to how people want to connect with brands. Here’s a quick rundown of the biggest trends that’ll shape marketing this year, and some ideas on how you can use them to your advantage.

1. Personalization Gets Smarter (Thanks, AI)

Personalization isn’t just about adding someone’s name to an email anymore. AI

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Is a CTR Below 1% a Bad Sign If Clicks Are Increasing Daily? Let’s Talk Nuances.

CTR and increasing clicks

In a previous post, Decoding Click-Through Rates (CTR): What’s Good and Why It Matters for Ads & Website Content, we explored what makes a “good” CTR and why this metric plays such a crucial role in digital marketing performance. But once you understand the benchmarks, a more nuanced question often arises:

Is it a bad sign if your click-through rate is under 1%, even when your total number of clicks per day is strong - and steadily growing?

Let’s

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Essential Web Development Tips for Beginners in 2025

building your own website as a beginner

Whether you're launching your first website or looking to sharpen your web development skills, 2025 is an exciting time to build online. With tools like UltimateWB, beginners have more control and flexibility than ever - without needing to rely on dozens of third-party plugins or write complex code from scratch. Here are some essential web development tips to help you start strong this year:

1. Start with a Clear Purpose

Before diving into design or features, define what your

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How to Write a Great Blog Post That Ranks on Google?

blog post ranks high on Google

Introduction: What Makes a Blog Post Great?

Writing a great blog post involves more than just good writing - it’s about creating valuable, well-structured, and SEO-friendly content that solves your readers’ problems. Whether you're blogging for business, content marketing, or personal branding, these tips will help you write blog posts that rank on Google and engage your audience.

1. Identify Your Target Audience

Understanding your audience is key to writing successful blog posts. Ask yourself:

  • Who are you writing for?
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