Tag Archives: expertise

Does Google still use PageRank to rate your website?

“Ask David” short answer: yes. While you can’t see it anymore, PageRank is still a “core” part of how Google determines which websites are trustworthy and important. Related: What Makes a Simple Website Feel Trustworthy? (From Real User Experience, Not … Continue reading →

Posted in Ask David!, Search Engine Optimization (SEO) | Tagged ahref, Ahrefs Domain Rating, authority, backlinks, E-E-A-T, experience, expertise, google, google algorithm, google pagerank, google ranking, high value link, important, internal linking, Larry Page, link spam, low value link, moz, Moz Domain Authority, new york times, pagerank, reasonable surfer, seed set, stanford, trustworthy, useful, wikipedia | Leave a comment

Google Algorithm Penalties Explained: What They Are, Why They Happen, and How to Recover

Google doesn’t like surprises. Website owners, on the other hand, often get one they didn’t ask for: a sudden drop in traffic, rankings vanishing overnight, and pages that once dominated search results quietly disappearing. In most cases, that shock traces … Continue reading →

Posted in Search Engine Optimization (SEO), Website Traffic | Tagged ai, AI content, AI-generated content, auto-generated content, backlink cleanup, backlink profile, backlinks, bounce rate, content depth, content quality, core web vitals, crawl, credibility, duplicate content, E-E-A-T, engagement, engagement signals, experience, expertise, fast-loading website, google algorithm, google algorithm penalties, Google algorithm update, google core updates, google panda, google penguin, Google rankings, Google Search Console, helpful content, high-quality content, keyword stuffing, layout shift, link spam, low-quality, mobile-friendly, page experience, search engine optimization, search engine ranking, search intent, search intent match, seo, seo guide, slow load times, slow website, spammy, thin content, thin pages, trust, user experience, ux signals, visibility, website optimization, website traffic | Leave a comment

How Hard Is It for a Health and Wellness Blog or Website to Rank on Google?

Starting a health and wellness blog or website can be exciting – you get to share tips on fitness, nutrition, mental health, and overall well-being. But if your goal is to get traffic from Google, there’s a hard truth: ranking … Continue reading →

Posted in Ask David!, Search Engine Optimization (SEO) | Tagged ahrefs, alt tag, alt text, authority, backlinks, boost seo, boost traffic, building authority in health niche, competitive health niches, credibility, dwell time, E-A-T, E-E-A-T, eat guidelines, engagement, expertise, fast website, google keyword planner, google search engine ranking, guest posting, health and wellness blog, health blog SEO, health blog traffic, health content strategy, high-quality backlinks, high-quality content, how to rank health blog, influencers, infographics, keyword research, keyword research tool, long-tail keywords, meta description, meta titles, mobile-friendly, multimedia content, niche, on-page seo, podcasts, rank on google, responsive, responsive app, search engine optimization, semrush, seo, SEO for wellness blog, seo mistakes, seo tips, shareable content, styles manager, thin content, trustworthiness, value, videos, wellness website, ymyl, your money or your life | Leave a comment

Can You Publish Content Too Fast for Google? And Does Consistency Matter?

This topic is often misunderstood in SEO circles. Here’s the straightforward truth: You generally cannot publish content too fast in terms of volume alone – but if speed compromises quality, then yes, it’s a problem. And consistency absolutely matters, though … Continue reading →

Posted in Ask David!, Search Engine Optimization (SEO), Web Content | Tagged AI-generated content, authority, boost seo, brand loyalty, build trust, content frequency, E-E-A-T, engagement, expertise, faster indexing, google, Google Search Advocate, high-quality content, John Mueller, keyword competition, search engine crawl, search engine optimization, seo, seo tips, thin content, thin pages, topical authority, user engagement signals | Leave a comment

Should You Buy High DA Backlinks? The Truth Behind Backlinks and What Really Moves the SEO Needle

If you’ve been exploring ways to boost your SEO performance – especially for a localized service business – you might have come across the idea of buying high DA (Domain Authority) backlinks. Maybe someone offered you a package deal. Maybe … Continue reading →

Posted in Ask David!, Search Engine Optimization (SEO) | Tagged anti-link spam, backlinks, boost traffic, buy backlinks, chamber of commerce, community organization, comparison articles, da, domain authority, drive traffic, expertise, faqs, feature pieces, geographic relevance, google, Google's algorithm, high-quality content, internal linking, internal links, interviews, link farms, local authority, local blogs, local business directories, local partners, local resources, local seo, long-tail keywords, news outlets, organic link, relevant authority, search engine optimization, search engine ranking, seo, sponsorships, target keywords, topical relevance, trust, useful content, vanity metric | Leave a comment

SEO Best Practices for 2025: What Has Changed and What Remains the Same

Search Engine Optimization (SEO) is a constantly evolving field, and what worked in the past might not always yield the same results today. As search engines like Google continue to refine their algorithms, businesses need to stay up-to-date with SEO … Continue reading →

Posted in Search Engine Optimization (SEO) | Tagged accessibility, ai-driven algorithms, ai-driven seo, authority, average session duration, backlinks, bert, bounce rate, build trust, click-through rates, closed captions, context, core web vitals, ctr, domain authority, EAT, eat algorithm, engagement metrics, expertise, fast-loading times, google my business, google rankbrain, high-quality content, hyper-local targeting, hyper-localization, interactivity, loading speed, local businesses, local pack, local seo, long-tail keywords, mobile-first indexing, natural language process, nlp, page speed, page views per session, pagespeed insgihts, responsive, responsive app, rich media snippets, rich snippets, schema markup, search engine algorithm, search engine optimization, search engine ranking, search intent, seo, seo tips, serps, structured data, tiktok, trustworthiness, user engagement signals, user experience, user reviews, ux, video content, video search engine optimization, visibility, visual content, visual stability, voice queries, voice search, voice search results, vseo, youtube | Leave a comment

How to Build a Website That Ranks and Converts with E-E-A-T

Creating a website that ranks well on search engines and converts visitors into customers requires more than just having good content. It requires a solid strategy, combining search engine optimization (SEO) with the principles of E-E-A-T: Experience, Expertise, Authoritativeness, and … Continue reading →

Posted in Search Engine Optimization (SEO) | Tagged a/b testing, authority, backlinks, call to action, content strategy, cta, digital marketing, E-E-A-T, easy navigation, engagement, experience, expertise, fast loading times, featured snippets, google algorithm, google ranking, Google SEO, high-converting website, high-quality content, mobile-friendly, organic traffic, responsive, search engine optimization, seo, SEO best practices, structured data, target keywords, trust, trust signals, trustworthiness, user experience, user trust, website conversions, website optimization, website ranking, website speed | Leave a comment

What are the most effective off-page SEO strategies for boosting website rankings in 2025?

In 2025, off-page SEO strategies still revolve around building authority and trust with search engines. Here are some of the most effective: Important Considerations: Disclaimer: SEO strategies are constantly evolving. The effectiveness of any particular strategy may vary depending … Continue reading →

Posted in Ask David!, Search Engine Optimization (SEO) | Tagged authority, backlink profile, backlinks, brand mentions, domain authority, E-A-T, expertise, google my business listing, Google Search Console, Google's E-A-T, high-quality content, influencer collaborations, influencer marketing, local seo, off-page seo, on-page seo, online reputation management, organic traffic, page authority, podcasts, search engine optimization, seo, seo tools, social media, social media engagement, technical seo, trust, yellow pages, yelp | Leave a comment

How does Google’s algorithm affect SEO?

Google’s algorithm significantly impacts SEO by determining which websites appear in search results and in what order. Here’s how: Key Takeaways: By understanding how Google’s algorithm works and adapting your website accordingly, you can improve your search engine rankings … Continue reading →

Posted in Ask David!, Search Engine Optimization (SEO) | Tagged algorithms, authority, backlinks, bloat, crawlability, E-A-T, expertise, fast-loading times, fast-loading website, Google's algorithm, high-quality content, https, mobile friendly, responisve, responsive app, search engine optimization, seo, technical seo, trust, user friendly | Leave a comment

What Factors Does Google Consider When Ranking Websites?

Google’s search algorithm, known as PageRank, is a complex system that aims to rank web pages based on their relevance and importance. While the exact details are kept confidential, here are some of the key factors that Google considers: … Continue reading →

Posted in Ask David!, Search Engine Optimization (SEO) | Tagged backlinks, domain authority, expertise, fast loading times, google algorithm, google my business listing, google pagerank, google search engine ranking, header tags, high-quality content, https, image optimization, in-depth info, local seo, meta descriptions, mobile friendly, on-page seo, organic traffic, originality, page authority, page speed, pagespeed insights, responsive, responsive app, search engine optimization, search engine ranking, seo, sleek, ssl, technical seo, title tags, user experience, user friendly, user signals, webp, webp converter | Leave a comment