Tag Archives: website traffic

Is a CTR Below 1% a Bad Sign If Clicks Are Increasing Daily? Let’s Talk Nuances.

CTR and increasing clicks

In a previous post, Decoding Click-Through Rates (CTR): What’s Good and Why It Matters for Ads & Website Content, we explored what makes a “good” CTR and why this metric plays such a crucial role in digital marketing performance. But once you understand the benchmarks, a more nuanced question often arises:

Is it a bad sign if your click-through rate is under 1%, even when your total number of clicks per day is strong - and steadily growing?

Let’s

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How to Set Up Google Analytics 4 (GA4) for Your Website: A Step-by-Step Guide

Google Analytics 4, website traffic data

Understanding how people interact with your website is key to improving it. How many visitors are you getting? Where are they coming from? What content do they find most useful? With the right data, you can make smarter decisions that drive real results.

Is Google Analytics Free?

Yes - Google Analytics 4 (GA4) is completely free for most websites. It gives you powerful tools to track visitor behavior, measure performance, and grow your online presence - all without paying a

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Browsers People Use to Visit Your Website – And the Surprise Visitor We Got This Week

visitor-internet-browsers-ie

It's Spring 2025. You might think everyone is browsing the web with the latest version of Chrome, Safari, or Firefox these days - but that’s not always the case. In fact, we recently had a surprising visit from someone using Internet Explorer 9.0. Yep, IE 9, which was released in 2011 and officially discontinued by Microsoft years ago, is still making rare appearances on the web.

This unexpected visit inspired us to dive deeper into what browsers users

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Why “You Don’t Own Your Website” is a Red Flag: A Warning About Subscription-Based Web Design Models

rent vs own website, options for website design and website builders

Imagine spending thousands of dollars over the next few years on your website... only to find out that when you stop paying, you’re left with nothing but your domain name.

It’s happening more often than you’d think - and many small business owners don’t realize it until it’s too late.

There’s a growing trend in the web design industry where customers are offered “low monthly pricing” instead of a traditional one-time design fee. These subscription-based website models often

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The AI Overview Era: Will Google’s New AI Steal Your Website Traffic? Solution?

Google AI Overviews, best wbesite builder for SEO, UltimateWB

Welcome to the Age of AI Overviews - and Zero-Click Searches

Google’s search results page just got a major upgrade - and a potential shakeup for website owners. With the broader rollout of AI Overviews, Google is now providing instant, AI-generated answers at the top of search results. It’s designed to save users time… but it could be costing you traffic.

This shift marks the rise of what many in SEO call zero-click searches - when users get the

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Think Twice Before Using Ahrefs’ New Web Analytics: Are You Giving Away Too Much?

ahrefs

Ahrefs, a popular SEO tool suite, recently launched its own web analytics feature. While this might seem like a convenient addition for users already invested in the Ahrefs ecosystem, a crucial question arises: is it really in your best interest to grant them access to your raw traffic data? The answer, for many, might be a resounding "no."  

The core issue stems from the inherent conflict of interest. Ahrefs is a powerful tool used by SEO professionals, marketers, and

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How long does it usually take for Google to approve a new website for Google Adsense?

Google Adsense, getting ready

The time it takes for Google to approve a new website for Google AdSense can vary.

  • Typical Range: Usually, it takes a few days, but it can sometimes take 2-4 weeks.
  • Factors that can influence the time:
    • Website Quality: Websites that meet AdSense program policies (original, high-quality content, user-friendly, etc.) are typically approved faster.
    • Website Traffic: Websites with substantial traffic may be reviewed more quickly.
    • Application Completeness: Providing accurate and complete information during the application process can speed up
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How can I start SEO on my own website?

SEO Guide, tips

That's a good question and an important one - marketing is key to any business, and for websites a big part of it is SEO! Here is a guide we have put together...

Starting Your SEO Journey: A Beginner's Guide

SEO, or Search Engine Optimization, is the practice of improving a website's visibility and ranking in search engine results pages (SERPs) like Google. Here's a basic roadmap to get you started:  

1. Keyword Research:

  • Identify relevant keywords:
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The SEO Hustle: When Google Changes the Rules (Again)

google

The world of SEO can feel like a rollercoaster ride. You meticulously craft a strategy, watch your traffic climb, then – bam – Google throws you a curveball with an algorithm update. Sound familiar? The recent Helpful Content Update (HCU) is the latest chapter in this ongoing saga, reminding us of a harsh reality: you don't control the game, Google does.

Think back to the days of keyword stuffing or building link farms. Those tactics might have worked for a

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Moz Domain Authority vs. Search Console Insights – Best to Measure SEO?

If you have a website, you probably want to know how well it is doing in the search engines - i.e. how well is it search engine optimized? You can use a variety of tools to measure your website's success in SEO. Two popular tools are Moz's Domain Authority (DA) and Google Search Console (GSC) insights. In a previous post, “Demystifying Domain Authority: Your Website’s Credibility Score“, we touched on how Google Search Console Insights is a very

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