Tag Archives: google ads

Why We Don’t Use Google Analytics on Our Website

At UltimateWB, we don’t use Google Analytics – or any third-party analytics tool – on our website. That might sound surprising in an age where data-driven decisions are the norm. But our decision is intentional, and it’s based on the … Continue reading →

Posted in Website Traffic | Tagged analytics-free, bloat, consent banners, cookies, core web vitals, customer engagement, direct feedback, external servers, fast loading times, fast website, faster page loads, freedom, google ads, google analytics, Google Search Console, ip address, lightweight, loading speed, no plugins, perforance, plugins, privacy, scripts, third-party trackers, tracking pageviews, user control | Leave a comment

Why Is Google Showing a Competitor’s Website for My Brand Name?

And How to Fix It with SEO & Branding Strategies When users search for your company name, the last thing you want is for a competitor’s site to show up instead. But that’s exactly what can happen if your brand … Continue reading →

Posted in Search Engine Optimization (SEO) | Tagged backlinks, bounce rate, brand identity, brand signals, branding, breadcrumblist schema, build backlinks, community forums, email newsletters, engagement, forums, google, google ads, google ranking, google search, headers, headings, high-quality content, keyword stuffing, meta description, organic seo, organic traffic, organization schema, page title, ranking signal, schema, schema markup, search engine optimization, search engine ranking, search engine results, seo, seo strategies, seo tipes, social media, socialprofile schema, spammy, structured data, subheadings, trust, typo, user behavior, visibility, website schema | Leave a comment

Google’s Latest Buyouts: What They Reveal About Big Tech’s Cost-Cutting in the Age of AI

In a striking development that’s making waves across Silicon Valley, Google has begun offering buyouts to employees across several key divisions – including its core Search team – as part of an ongoing effort to manage costs and reshape the … Continue reading →

Posted in Technology in the News | Tagged ai, AI investment, Anat Ashkenazi, buyouts, employee severance, employee trust, exit path, google, google ads, google commerce, google search, hybrid work, nick fox, remote work, tech industry news, tech layoffs, veps, voluntary exit programs, workplace trends | Leave a comment

Why Giving Google Ads Too Much Freedom Can Burn Your Budget Fast

Google Ads Performance Max (PMax) campaigns promise a lot – automation, broad reach, and the magic of machine learning taking care of audience targeting and placements. The idea sounds great: just set it and forget it, let the system do … Continue reading →

Posted in Marketing | Tagged ad placements, ads algorithm, ads campaign strategy, ads exclusions, ads restrictions, audience signals, audience targeting, automated Google Ads, automation, boost performance, broad reach, conversions, creative assets, google ads, Google Ads budget waste, Google Ads conversions, google ads performance max, google ads tips, high-intent search terms, keywords, learning period, machine learning, optimize Performance Max, Performance Max audience signals, Performance Max best practices, Performance Max campaigns, PMax, PPC campaign mistakes, target audience, well-structured asset groups | Leave a comment

How to Lazy Load Google Adsense Ads for a Fast Website

“Integrating Google Adsense Ads takes the PageSpeed Insights Mobile Performance Score from 98 to 85 because of the “Total Blocking Time” – Is there any way to avoid this?” Yes! Thanks for your “Ask David!” question. Reducing the performance impact … Continue reading →

Posted in Ask David!, Search Engine Optimization (SEO) | Tagged content lazy loading, google ads, google adsense, lazy loading, lazy loading ads, mobile friendly, pagespeed insights, performance, search engine ranking, seo, total blocking time | Leave a comment

How can you increase traffic to your website or blog without relying on SEO? What are the potential costs and methods involved?

Increasing Website Traffic Without SEO: Alternatives and Costs While SEO is a powerful tool for driving organic traffic, it’s not the only way to grow your website or blog audience. Here are some effective alternatives: SEO Alternatives Potential Costs … Continue reading →

Posted in Ask David!, Marketing, Social Media, Website Traffic | Tagged affiliates app, bloggers, boost posts, boost traffic, build relationships, community engagement, content marketing, display advertising, email marketing, facebook ads, forumc, google ads, groups, guest posting, industry events, influencer marketing, instagram ads, journalists, linkedin ads, mailing list, media outreach, networking, offline marketing, organic reach, paid advertising, paid promotion, pr, press releases, print ads, public relations, quick traffic, radio ads, referral programs, referrals, seo alternative, social media, social media advertising, targeted ads, traditional advertising, tv ads | Leave a comment

Is Google Drowning in Ads?

Google shows more “Sponsored” results – i.e. ads – than organic results now… Remember the good ol’ days of Google? A simple search yielded a clean list of relevant results, a gateway to information. Today, however, that experience feels increasingly … Continue reading →

Posted in Search Engine Optimization (SEO), Technology in the News | Tagged google ads, google ads campaign, google search, google search engine ranking, google sponsored results, me we too, mewetoo, organic traffic, sponsored ads | Leave a comment

What are the biggest mistakes made when setting up a Google Ads campaign?

There are several pitfalls to avoid when setting up a Google Ads campaign, but some of the biggest mistakes can be grouped into a few key areas: By avoiding these common mistakes, you can increase your chances of success with … Continue reading →

Posted in Advertising, Ask David!, Website Traffic | Tagged click-through rates, conversion tracking, ctr, google ads, google ads campaign, keywords, landing pages, negative keywords, return on investment, roi, targeting | Leave a comment

What are effective strategies for promoting an eCommerce website? Based on your experience and knowledge, what methods have been successful and which ones have not?

Here are some effective strategies for promoting an eCommerce website, drawing on both successful and unsuccessful methods: Successful Strategies: Additional Tips: Remember, the most successful strategy will depend on your specific niche, target audience, and budget. It’s important to experiment, … Continue reading →

Posted in Ask David!, E-commerce, Marketing, Search Engine Optimization (SEO) | Tagged advertising, backlinks, content creation, content is king, conversion rates, customer engagement, e-commerce, e-commerce advertising, fast loading times, google ads, loading time, mobile friendly, organic traffic, pay-per-click, PPC, rsponsive, search engine optimization, seo, social media ads, social media marketing | Leave a comment

Unleash the Power of Google Keyword Planner: A Guide to Free SEO Mastery

If you’re working to grow your website, we recently talked about how to leverage Google Search Console Insights to boost website traffic and rankings. Here’s another avenue. In the bustling world of search engine optimization (SEO), finding the right keywords … Continue reading →

Posted in Search Engine Optimization (SEO), Website Traffic | Tagged content strategy, google ads, google keyword planner, keyword competition, search engine optimization, search volume, seo, target keywords | Leave a comment

Tag Archives: google ads

Google’s Latest Buyouts: What They Reveal About Big Tech’s Cost-Cutting in the Age of AI

Why Giving Google Ads Too Much Freedom Can Burn Your Budget Fast

Is Google Drowning in Ads?

What are the biggest mistakes made when setting up a Google Ads campaign?

Unleash the Power of Google Keyword Planner: A Guide to Free SEO Mastery

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