Category Archives: Ask David!

What’s the Formula for a Viral Piece of Content in Marketing?

Viral Content Formula

Every marketer dreams of creating a piece of content that everyone notices, shares widely, and talks about across platforms. While virality can feel unpredictable, understanding what makes content shareable can greatly increase your chances of reaching a larger audience.

The Core Elements of Viral Content

1. Emotion at the Center

Content that sparks strong emotions - whether awe, laughter, joy, or even anger - gets shared. Studies show that people are more likely to share content when it makes them

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Why would someone say that the Yoast plugin has gone “woke”?

Yoast Plugin for WordPress, review stating it went far left and gone woke

Via “Ask David”:

“I am looking for a website builder with SEO built-in, so we’re choosing UltimateWB. But I came across a review for a popular WordPress SEO plugin, Yoast SEO, and the reviewer says they’re cancelling their Yoast Premium subscription because Yoast went far left and is ‘putting out on the internet offensive content,’ promoting ‘woke crap.’ I couldn’t find anything about this online. Any idea why? P.S. To me, being ‘woke’ means being respectful of others

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How Hard Is It for a Health and Wellness Blog or Website to Rank on Google?

Challenges ranking your health website or blog on Google - it

Starting a health and wellness blog or website can be exciting - you get to share tips on fitness, nutrition, mental health, and overall well-being. But if your goal is to get traffic from Google, there’s a hard truth: ranking in this competitive niche is challenging. Understanding how to rank a health blog effectively is essential for success.

In this post, we’ll explore why ranking a health and wellness blog is difficult, how Google evaluates health content, and practical

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Posted in Ask David!, Search Engine Optimization (SEO) | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Blocking Copy/Paste or Right-Click: Will It Hurt SEO or Just Frustrate Users?

Blocking copy/paste or right click

Many website owners consider preventing visitors from copying content or using right/left mouse clicks. At first glance, it seems like a way to protect your work - but is it worth it? Is it a good idea? And could it hurt your SEO or the user experience on your website?

How Search Engines See Your Content

Google and other search engines don’t care if visitors can copy your text or right-click on your pages. Crawlers read your HTML source code,

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How to Add “Order a Print” to a Custom Website (Printful + Stripe + PayPal + PHP)

Printful, Stripe, PayPal integration in custom website via PHP, customer order prints setup

Want to turn your photos, artwork, drawings, or paintings into ready-to-order prints? In this tutorial, I’ll show you how to add a simple “Order a Print” button to your website, connect it with Printful to handle fulfillment, and accept payments through Stripe or PayPal. Earlier we released a tutorial on how to integrate with Printful using what we call "Method A", where your items are on the Printful platform and you use the API to display your items

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Website Builder vs. Content Management System (CMS): Which One Do You Need?

Diagram of Website Builder vs Content Management System (CMS) and how they overlap - UltimateWB is both

If you’re researching how to create a website, you’ve probably come across the terms “website builder” and “CMS” (Content Management System). Many people think a website builder and a CMS are completely different - and in the way these terms are used in marketing, they usually are. But in reality, a CMS is a type of website builder, and some website builders (like UltimateWB) are also full CMS platforms.

Think of it like squares and rectangles:

  • All CMS
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Posted in Ask David!, Compare Website Builders | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

How to Optimize Your Webpages So They Get Found by Search Engines and AI (LLMs)?

Optimized website, gaining traffic via search and AI, LLM

If you want your website to get noticed online, it’s important to make sure it’s easy to find and understand - not just by search engines like Google, but also by the latest AI technologies powered by something called large language models, or LLMs for short.

These LLMs - including well-known ones like OpenAI’s GPT-4 (used in ChatGPT), Google’s Gemini, Anthropic’s Claude, and Meta’s LLaMA - are advanced AI systems that read and interpret text on the web to answer

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How Many Fonts Should Your Website Use – 1, 2, or More?

Good web design, number of fonts to use - 1 or 2 vs too many that makes the page chaotic and unreadable

When you’re designing a website, picking fonts can be exciting - maybe too exciting. Suddenly, you’ve got your headline in a funky display font, your body text in something clean and minimal, your call-to-action in a bold condensed typeface, and before you know it… your site looks like a ransom note.

So how many fonts should you actually use on your website? The short answer: usually one or two.

Let’s break it down.

Why Font Restraint Matters

Fonts are more

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Posted in Ask David!, Website Design | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Should You Accept the Top Fan Badge on Facebook? Here’s What to Know 👀

Facebook, top fan badge, notification to accept badge

Facebook introduced the Top Fan badge as a way to recognize and reward highly engaged followers of a Page. If you've been active - liking, commenting, or sharing content regularly - you might get a notification:

“You’ve earned a Top Fan badge. Want to accept it?”

But the real question is: Should you accept it?

Let’s break it down.

What the Top Fan Badge Does

When you accept the badge:

  • A small label that says Top Fan appears next
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Posted in Ask David!, Social Media | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Do You Really Need a Website to Start a Business in 2025?

Small Business

These days, it’s not unusual to see people running businesses entirely through social media. Platforms like Instagram, TikTok, and Facebook make it easy to share products, message customers, and even accept payments.

So if that’s possible, is a website still necessary?

This is something a lot of new entrepreneurs are thinking about. And while there’s no one-size-fits-all answer, there are some key reasons many businesses still choose to build a website - whether it’s on day one or

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