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Category Archives: Business
The Netty Awards: An Entrepreneur’s Guide to Avoiding Vanity Scams
“Hey there! I’m getting in touch because [company] has earned a nomination for this year’s Netty Awards in the Tech category. All tech nominees receive an article on the Netty Awards website, among other benefits we can share more about. … Continue reading
Is There a Website Builder Without Subscription Costs?
If you’ve been looking into building your own website, you’ve probably run into a common trend: monthly subscription fees. From drag-and-drop builders to hosted CMS platforms, most website builders today lock you into recurring payments. But what if you just … Continue reading
Posted in Business, Compare Website Builders, General
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What Makes a Simple Website Feel Trustworthy? (From Real User Experience, Not Theory)
When you’re visiting a website built by a solo creator or small team – not a big-name brand – you make a snap judgment: Can I trust this? That first impression often decides whether you stick around or bounce. As … Continue reading
Posted in Ask David!, Business, Website Design
Tagged brand personality, build trust, clarity, communicate clearly, contrast, fonts, indie web, personal website, personality, small website, solo creator, trust signals, user experience, ux design, web design tips, website credibility, website trust, white space
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Why Every Local Business Should Consider Long-Form Content – But Not Always
When people visit your website, they’re often looking for quick answers or ways to get in touch. That’s why having clear, easy-to-find information is always important. But what about long-form content – those detailed, in-depth pages that explain your services … Continue reading
Posted in Business, Marketing, Search Engine Optimization (SEO), Web Content
Tagged boost ranking, boost seo, boost traffic, business model, call to action, keywords, local services, long form content, search engine optimization, search engine ranking, seo, target keywords, user-friendly
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Do I Really Need a Website for My Business If I’m Using Social Media?
If you’re running a small business and getting steady clients through Instagram, Facebook, or even Linktree and booking platforms, you may be asking: Do I really need a website for my business? It’s a common question – and a valid … Continue reading
Posted in Ask David!, Business, General, Marketing
Tagged account suspended, business credibility, customer engagement, discoverability, do I need a website, facebook, google search, instagram, linktree, online booking, online presence, professional, reach, search engines, seo, small business website, social media, third-party platforms, website vs social media
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How to Successfully Rebrand Your Website Without Losing Your Audience
Rebranding a website is a big decision – one that can make or break your online presence. If you’ve built a website over several years, you may feel hesitant about changing its name, design, and branding. What if your existing … Continue reading
Posted in Ask David!, Business, Marketing, Website Design
Tagged 301 redirect, audience, brand recognition, branding, change name, color scheme, colors, engagement, fonts, high-quality content, mailing list app, newsletters, polls, rebranding, redirects, search engine optimization, seo, social media, transparency, typography
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Making Your Website Accessible with a QR Code: A Simple Guide
QR codes are everywhere these days! You see them on menus, posters, and even on business cards. They’re a super easy way to quickly visit a website. This guide will walk you through the process of creating a QR code … Continue reading
Posted in Ask David!, Business, Marketing
Tagged adobe express, canva, flowcode, goqr.me, QR code, qr code generator, qr code monkey, qr code tiger, uniqode, website url
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Why Brands Are Ditching Big Influencers for Faceless Content
For years, influencer marketing has been a popular strategy for brands looking to gain visibility. But as businesses analyze the numbers more closely, many are realizing that paying thousands of dollars for a single sponsored post doesn’t always lead to … Continue reading
Posted in Advertising, Business, Marketing, Social Media
Tagged authentic engagement, brand strategy, consumer behavior, data-driven, digital marketing, engagement, engagement rates, engaging content, facebook, faceless content, fake engagement, high-quality content, hootsuite, influencer marketing, influencers, influencers alternative, instagram, linkedin, organic content, organic reach, return on investment, roi, scalable, social media marketing, tiktok, tiktok trends, trends, twitter, x
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How important is website speed for converting visitors into leads?
Website speed is critically important for converting visitors into leads. A slow-loading website can significantly impact user experience, leading to higher bounce rates and lower conversion rates. Here’s why: In short, a fast website is a happy website, and … Continue reading
Posted in Ask David!, Business, Search Engine Optimization (SEO)
Tagged bloat, cdn, conversion rates, convert to webp, fast-loading times, leads, minimize code, optimize images, organic traffic, search engine optimization, seo, server response time, sleek, user engagement, user-friendly, website speed
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