Tag Archives: backlinks

What techniques do you use to improve website crawlability and indexability?

search-engine-crawling-indexing

Good question! A well-designed website is only half the battle. For your website to truly thrive online, it needs to be seen by search engines and potential visitors. This is where crawlability and indexability come into play...

Conquer the Crawl: Techniques to Boost Website Crawlability and Indexability

Simply put, crawlability refers to how easily search engine bots (also known as crawlers) can navigate and access your website's content. Indexability determines whether those crawled pages are deemed worthy of inclusion in

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How can businesses optimize their website for Google’s BERT?

google-bert

What is BERT?

Let's start with what Google's BERT is. It has nothing to do with Sesame Street's Bert and Ernie, but it is an acronym, standing for: Bidirectional Encoder Representations from Transformers. In clearer terms, BERT is a sophisticated language processing model developed by Google. It's not just a search algorithm update; it's a fundamental shift in how Google understands and interprets search queries and web content.

Traditionally, search engines relied on keyword matching to analyze websites. BERT

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How can I check my website’s backlinks on Google Search Console?

Google Search Console

Step-by-Step Instructions

To access your backlinks on Google Search Console, follow these steps:

  1. Go to Google Search Console: https://search.google.com/search-console/about.
  2. Sign in to your Google Search Console account.
  3. Select the website for which you want to check backlinks.
  4. Click on the Links tab in the left-hand menu.
  5. You will see a list of all the backlinks to your website.

Types of Backlink Information You Can View

You can filter the list of backlinks by:

  • Linking domains: This shows you the
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Does posting your content on your Facebook page or Twitter count as backlinks for your website when you link to it? (or should I say “X” instead of Twitter?!)

twitter-facebook-social-media-links

No, posting your content on your Facebook page or Twitter does not count as backlinks for your website, even if you link to it. This is because social media links are typically marked as "nofollow" by search engines, which means that search engines do not pass any link equity or "SEO value" through those links.

However, social media posts can still be beneficial for your website in a number of ways. For example, social media posts can help to:

  • Drive
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Should you block bots and crawlers from your website?

Blocking bots bad impact on SEO and indexing

“Ask David!” question: "Is it a bad idea for SEO and search engine indexing and ranking to block bots and crawlers from accessing your website?"

Short Answer: Yes.

Blocking search engine bots and crawlers from accessing your website is generally a bad idea if your goal is to achieve good SEO rankings and search engine indexing. Here's why:

  1. Invisibility to Search Engines: When you block bots and crawlers, your website becomes invisible to search engines like Google. They won't be
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Is a .com domain better for SEO?

dotcomdomain-names

The choice of a domain extension, such as .com, .net, .org, or others, does not directly impact your SEO rankings. Search engines like Google do not favor one domain extension over another when it comes to ranking websites.

However, there are some indirect factors to consider when choosing a domain extension:

  1. Perceived Trust: In many cases, .com domains are perceived as more trustworthy and credible by users, as they are the most common and widely recognized domain extension. This can
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What are the steps to do an e-commerce website SEO?

E-Commerce SEO

Optimizing an e-commerce website for SEO (Search Engine Optimization) is crucial to drive organic traffic and improve your online visibility. Here are the steps to effectively perform e-commerce website SEO:

  1. Keyword Research:
    • Start by researching relevant keywords that your potential customers are likely to use in search engines. Use tools like Google Keyword Planner, SEMrush, or Ahrefs to identify high-value keywords.
  2. On-Page SEO:
    • Optimize each product page and category page with target keywords in mind. This includes optimizing
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How soon can I build backlinks to my new website?

backlinks

It is generally recommended to wait at least a few weeks or even a month before building backlinks to a new website. This will give your website time to establish itself in the search engine rankings before additional links are added. During this time, you should focus on creating high-quality content and optimizing your website for search engines.

However, there are a few things you can do to start building backlinks early on, such as:

  • Reach out to friends and
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