What techniques do you use to improve website crawlability and indexability?

Good question! A well-designed website is only half the battle. For your website to truly thrive online, it needs to be seen by search engines and potential visitors. This is where crawlability and indexability come into play...

Conquer the Crawl: Techniques to Boost Website Crawlability and Indexability

Simply put, crawlability refers to how easily search engine bots (also known as crawlers) can navigate and access your website's content. Indexability determines whether those crawled pages are deemed worthy of inclusion in

... Continue reading
Posted in Ask David!, Search Engine Optimization (SEO) | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

How Many Syllables and Words Make a Domain Name Easy to Remember

"How many syllables and how many words should a domain name contain to make sure it is easy to remember and user friendly?"

While there's no one-size-fits-all answer, it is generally advised to aim for short domain name vs longer domain names. Here are some guidelines for choosing a memorable and user-friendly domain name based on syllables and words:

Syllables:

  • Aim for 1-3 syllables: Studies suggest this sweet spot improves memorability. Popular websites like Google (2 syllables), Twitter (2 syllables), and Amazon (3
... Continue reading
Posted in Ask David!, Domain Names | Tagged , , , , , , , , , , | Leave a comment

Why is “www.” required in front of some domains but not for other domains?


The prefix "www." isn't actually required for most domains. Historically, it signified the "World Wide Web" subdomain, where web content resided on a server. However, over time, it became more of a convention than a necessity.

Here's the breakdown:

Why "www." Was Used:

  • Early internet structure: In the early days, different subdomains on the same domain could house different services (e.g., "ftp." for file transfer). "www." distinguished the web server specifically.
  • Clarity and convention: With its widespread adoption, "www." became
... Continue reading
Posted in Ask David!, Domain Names | Tagged , , , , , , | Leave a comment

How can businesses optimize their website for Google’s BERT?

What is BERT?

Let's start with what Google's BERT is. It has nothing to do with Sesame Street's Bert and Ernie, but it is an acronym, standing for: Bidirectional Encoder Representations from Transformers. In clearer terms, BERT is a sophisticated language processing model developed by Google. It's not just a search algorithm update; it's a fundamental shift in how Google understands and interprets search queries and web content.

Traditionally, search engines relied on keyword matching to analyze websites. BERT

... Continue reading
Posted in Ask David!, Search Engine Optimization (SEO) | Tagged , , , , , , , , , , , , , , , | Leave a comment

Do domain URL variants or structures matter in SEO?

Yes, domain URL variants and structures do impact SEO - search engine optimization - in several ways. Here's a breakdown of key factors to consider:

1. URL Structure and Readability:

... Continue reading
Posted in Ask David!, Search Engine Optimization (SEO) | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

What is Neubrutalism in Web Design?

Ever felt the monotony of sleek, polished websites just wasn't cutting it? Enter neubrutalism – the digital rebel here to shake things up. Let's unravel the mystery of neubrutalism in web design and explore how it flips the script.

Imagine taking the rawness of Brutalist architecture (think exposed concrete and bold geometric shapes) and injecting it into the web. Add a dash of Y2K nostalgia (think glitchy visuals and funky typography) and a sprinkle of modern minimalism, and you've got

... Continue reading
Posted in Ask David!, Website Design | Tagged , , , , , , , , , , , | Leave a comment

Why SEO is better than ads?

While diving into the debate of SEO (search engine optimization) versus ads (paid advertising), the allure of SEO becomes evident. The appeal lies not only in its potential cost-effectiveness - especially if you're adept at handling it yourself - but also in its enduring impact. With a solid grasp of the "Content is King" philosophy, SEO has the capacity to yield compounding returns over time. In contrast, paid advertising, while offering immediate visibility, often comes at a notable

... Continue reading
Posted in Advertising, Ask David!, Marketing, Search Engine Optimization (SEO) | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Little Tweaks, Big Impact: Navigating Your Website’s Make-or-Break Moments

Hey web buddies! Today, let's chat about websites and those low-key changes that can totally rock (or wreck) your website's vibe.

1. The Power of First Impressions:

Imagine someone stumbling upon your website. What's the first thing they notice? Details like font choice, color schemes, and a clean layout can either say, "Welcome, stay a while!" or murmur, "Eh, I'll pass." You can play around with your website design with the UltimateWB built-in Styles Manager. It's both easy to

... Continue reading
Posted in Website Design | Tagged , , , , , , , , , , , | Leave a comment