Category Archives: Website Traffic

Is It a Joke to Ask Google to Pay for AI Overviews and Zero-Click Content? Not Really.

At first glance, it might sound unreasonable.Asking Google to pay websites when their content appears in snippets or AI-generated answers? Really? But here’s the problem with that thinking: what happens when Google stops sending the traffic?Because that’s exactly what’s happening. … Continue reading

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Why We Don’t Use Google Analytics on Our Website

At UltimateWB, we don’t use Google Analytics – or any third-party analytics tool – on our website. That might sound surprising in an age where data-driven decisions are the norm. But our decision is intentional, and it’s based on the … Continue reading

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Does Google Search Console Show Time on Site? What It Tracks (and What It Doesn’t)

One question we hear a lot from website owners is:“Can I see how long users stay on my site in Google Search Console?” The short answer: No.Google Search Console is designed to show your site’s search performance – things like … Continue reading

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How to Set Up Google Search Console for Your Website: A Step-by-Step Guide

If you’re looking to improve your website’s visibility in Google search results, Google Search Console is one of the most important tools you can use – and it’s free. In this guide, we’ll walk you through how to set up … Continue reading

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What Is fbclid? The Tracking Code Facebook Adds to Your Links

“Can you find the Facebook post based on the fbclid in the traffic statistics link?” Short Answer: No, but it can still be useful. Let’s get into it…. Ever clicked a link on Facebook and landed on a page with … Continue reading

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Can Social Media Engagement Really Drive Website Traffic? (Yes, Here’s How)

If you’ve ever wondered whether likes, comments, and shares on social media actually do anything for your website traffic, the answer is a resounding yes. When used strategically, social media engagement can be a powerful driver of traffic to your … Continue reading

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Is a CTR Below 1% a Bad Sign If Clicks Are Increasing Daily? Let’s Talk Nuances.

In a previous post, Decoding Click-Through Rates (CTR): What’s Good and Why It Matters for Ads & Website Content, we explored what makes a “good” CTR and why this metric plays such a crucial role in digital marketing performance. But … Continue reading

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How to Set Up Google Analytics 4 (GA4) for Your Website: A Step-by-Step Guide

Understanding how people interact with your website is key to improving it. How many visitors are you getting? Where are they coming from? What content do they find most useful? With the right data, you can make smarter decisions that … Continue reading

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Browsers People Use to Visit Your Website – And the Surprise Visitor We Got This Week

It’s Spring 2025. You might think everyone is browsing the web with the latest version of Chrome, Safari, or Firefox these days – but that’s not always the case. In fact, we recently had a surprising visit from someone using … Continue reading

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