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Recent Posts
- Thinking About Switching From WordPress? What Should You Consider Before You Move?
- The Airtable Acquisition Raises a Bigger Question: Do You Really Own the Software Your Business Runs On?
- How to Use Google Search Console’s New Generative AI Data to Improve Your SEO
- How to Update the Same Website Content on Multiple Pages at Once
- Discovered vs. Crawled Not Indexed in Google Search Console: What’s the Difference and How to Fix Each
- The Small Business Guide to Auditing Google Ads and Website Costs
- Do Professional Writers Still Need SEO in the Age of AI?
- Search Engine First vs. People First Content: Why Generic FAQ Dumps Harm Your SEO
- Looking for a Website Builder Without AI? Which One Should You Choose?
- Keyword Cannibalization: How to Find and Fix the Pages Stealing Your Own Google Traffic
- Why Great Content Gets Stuck on Page 8 (And How to Fix It)
- Why MySQL FULLTEXT Search Returns 0 Results (And How to Fix It)
- The Reality of Domain Speculation on New TLD Launches: Is It Still Worth It?
- The Hidden Domain Name Lock-In: Which Registrars Restrict Nameservers?
- Paying $10,000 a Month for SEO? Here’s How to Tell If You’re Getting Your Money’s Worth
- Introducing New WordPress Magazine Layouts in UltimateWB 9 (With Early Access)
- How to Fix the WordPress “Critical Error” on the Widgets Page After a PHP Upgrade
- The Hidden Risk of SaaS Website Builders: Lessons from the Recent Wix Outage
Categories
Category Archives: Business
Is Your Website Leaving Money on the Table? Fix Your Homepage to Convert More Visitors
If your website isn’t bringing in the customers, leads, or sales you were expecting, the issue might not be your product or service - it could be your homepage layout. Most DIY websites follow a predictable (and ineffective) structure that simply doesn’t convert visitors into customers. The good news? It’s a surprisingly easy fix.
The Problem with Typical DIY Homepages
Many self-made websites - especially those built on platforms like GoDaddy, Wix, or WordPress - tend to
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Posted in Business, Search Engine Optimization (SEO), Website Design
Tagged boost conversions, build trust, conversion rate optimization, customer journey, diy website builder, DIY website tips, godaddy, homepage, homepage design, homepage layout, homepage optimization, increase website sales, lead generation, online marketing, small business website, user experience, web design strategy, web development, website builder tips, website conversion, website design, Wix, WordPress
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Do More Google Clicks and Visitors Eventually Help with Conversions?
It's easy to assume that if your website is getting more clicks from search engines, your conversions will naturally go up. After all, more traffic should mean more sales or sign-ups, right?
Not always.
While increasing your website’s visibility in search results and generating more clicks is a critical step, it's only the beginning. If you're not seeing the conversions you expected, it's time to dig deeper and optimize the full journey.
Here’s what you need to know - and
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Posted in Business, E-commerce, Search Engine Optimization (SEO)
Tagged boost conversions, bounce rate, build credibility, call-to-action, digital marketing, fast loading times, Google clicks, Google Search Console, keyword targeting, mobile-friendly, outdated, PageSpeed, pagespeed insights, responsive app, search engine optimization, seo, target keywords, trust signals, user experience, webp, webp converter, website conversions, website optimization, website speed, website traffic
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The Netty Awards: An Entrepreneur’s Guide to Avoiding Vanity Scams
"Hey there! I'm getting in touch because [company] has earned a nomination for this year's Netty Awards in the Tech category. All tech nominees receive an article on the Netty Awards website, among other benefits we can share more about. Could you please have the right person for awards and press send me an email so we can finalize the nomination/article coverage? Thank you!" -Zoe, Netty Awards
The internet is flooded with noise - and not every form of recognition
... Continue readingIs There a Website Builder Without Subscription Costs?
If you’ve been looking into building your own website, you’ve probably run into a common trend: monthly subscription fees. From drag-and-drop builders to hosted CMS platforms, most website builders today lock you into recurring payments. But what if you just want to pay once and own the website builder - without monthly costs just to use the software itself?
Good news: it’s possible. And yes, there is a website builder without subscription costs.
Why Most Website Builders Charge Monthly
Popular
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Posted in Business, Compare Website Builders
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What Makes a Simple Website Feel Trustworthy? (From Real User Experience, Not Theory)
When you’re visiting a website built by a solo creator or small team - not a big-name brand - you make a snap judgment: Can I trust this? That first impression often decides whether you stick around or bounce.
As someone who loves studying user behavior and indie websites, I’ve noticed a few key elements that consistently build trust, even on simple, self-made sites.
Here’s what makes me - and many others - stay.
1. Clear Purpose, Fast
If I
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Posted in Ask David!, Business, Website Design
Tagged brand personality, build trust, clarity, communicate clearly, contrast, fonts, indie web, personal website, personality, small website, solo creator, trust signals, user experience, ux design, web design tips, website credibility, website trust, white space
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Local SEO Tips: How to Boost Your Business Visibility in Your Neighborhood
If you run a local business, ranking well in local search results can be a game-changer. Local SEO (Search Engine Optimization) helps your business show up when people nearby search for the products or services you offer. Whether you own a cafe, a law firm, a salon, or a home service company, optimizing your local SEO can drive more foot traffic and qualified leads to your business.
Here are some proven Local SEO tips to help you get noticed by
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Posted in Business, Marketing, Search Engine Optimization (SEO)
Tagged authority, backlinks, clean code, conversational keywords, fast-loading times, Google Business Profile, guest posts, heading, headings, keywords, local authority, local backlinks, local content marketing, local keywords, local marketing, local reviews, local search optimization, local seo, local SEO tips, meta description, mobile SEO, mobile-friendly, responsive, responsive app, schema.org, search engine optimization, seo, seo tips, structured data markup, target keywords, title tags, user experience, voice search
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Why Every Local Business Should Consider Long-Form Content – But Not Always
When people visit your website, they’re often looking for quick answers or ways to get in touch. That’s why having clear, easy-to-find information is always important.
But what about long-form content - those detailed, in-depth pages that explain your services or answer lots of questions? Is it always worth the effort?
The answer depends on your business and how customers find you.
When Long-Form Content Makes a Big Difference
Longer, well-structured content helps search engines understand your site better. It
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Posted in Business, Marketing, Search Engine Optimization (SEO), Web Content
Tagged boost ranking, boost seo, boost traffic, business model, call to action, keywords, local services, long form content, search engine optimization, search engine ranking, seo, target keywords, user-friendly
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Do I Really Need a Website for My Business If I’m Using Social Media?
If you're running a small business and getting steady clients through Instagram, Facebook, or even Linktree and booking platforms, you may be asking: Do I really need a website for my business?
It’s a common question - and a valid one. Social media is free, convenient, and highly effective for engaging with customers. But relying only on third-party platforms could actually limit your growth and put your business at risk in the long run.
Here’s why your business still needs
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Posted in Ask David!, Business, Marketing
Tagged account suspended, business credibility, customer engagement, discoverability, do I need a website, facebook, google search, instagram, linktree, online booking, online presence, professional, reach, search engines, seo, small business website, social media, third-party platforms, website vs social media
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How to Successfully Rebrand Your Website Without Losing Your Audience
Rebranding a website is a big decision - one that can make or break your online presence. If you’ve built a website over several years, you may feel hesitant about changing its name, design, and branding. What if your existing audience doesn’t like the change? What if they don’t recognize your site anymore?
If you’re in a situation like this - where you have an established website with steady traffic but feel like your current brand limits growth -
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Posted in Ask David!, Business, Marketing, Website Design
Tagged 301 redirect, audience, brand recognition, branding, change name, color scheme, colors, engagement, fonts, high-quality content, mailing list app, newsletters, polls, rebranding, redirects, search engine optimization, seo, social media, transparency, typography
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Making Your Website Accessible with a QR Code: A Simple Guide
QR codes are everywhere these days! You see them on menus, posters, and even on business cards. They're a super easy way to quickly visit a website. This guide will walk you through the process of creating a QR code that directs users to your website.
1. Choose a QR Code Generator:
- Online Generators: Numerous free and paid online platforms offer QR code generation. Popular options include:
- Canva: Offers a basic free QR code generator with limited customization options.
- Adobe
Posted in Ask David!, Business, Marketing
Tagged adobe express, canva, flowcode, goqr.me, QR code, qr code generator, qr code monkey, qr code tiger, uniqode, website url
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