Category Archives: Ask David!

How can businesses optimize their website for Google’s BERT?

What is BERT? Let’s start with what Google’s BERT is. It has nothing to do with Sesame Street’s Bert and Ernie, but it is an acronym, standing for: Bidirectional Encoder Representations from Transformers. In clearer terms, BERT is a sophisticated … Continue reading

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Do domain URL variants or structures matter in SEO?

Yes, domain URL variants and structures do impact SEO – search engine optimization – in several ways. Here’s a breakdown of key factors to consider: 1. URL Structure and Readability: The UltimateWB website builder takes care of choosing the best … Continue reading

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What is Neubrutalism in Web Design?

Ever felt the monotony of sleek, polished websites just wasn’t cutting it? Enter neubrutalism – the digital rebel here to shake things up. Let’s unravel the mystery of neubrutalism in web design and explore how it flips the script. Imagine … Continue reading

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Why SEO is better than ads?

While diving into the debate of SEO (search engine optimization) versus ads (paid advertising), the allure of SEO becomes evident. The appeal lies not only in its potential cost-effectiveness – especially if you’re adept at handling it yourself – but … Continue reading

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Should you avoid using stock photos on your website?

We offer customers the option to incorporate stock photos on their website in our UltimateWB web design packages. We will search and find ones that match the branding and content. If it’s so bad to use stock photos on your … Continue reading

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What should a great landing page have?

A great landing page is like a master salesperson in digital form: it captures attention, builds trust, and compels visitors to take a desired action. To achieve this, it needs to tick several key boxes: 1. Clear and Compelling Headline: … Continue reading

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How to make sure your website isn’t ugly?

“Ugly” is subjective, but a website that’s visually unappealing and user-unfriendly can definitely hurt your online presence. Here are some tips to ensure your website isn’t a turn-off: Visual Design: User Experience: Additional Tips: Remember, a beautiful website is not … Continue reading

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Is 160 characters recommended for webpage meta descriptions?

Yes, 160 characters is the widely recommended length for a meta description for the best possible SEO results and top search engine rankings. Google can technically handle longer snippets, but it often truncates descriptions exceeding 160 characters in search results. … Continue reading

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What are some specific examples of how immersive technology is being used in e-commerce?

Immersive technology is steadily transforming the e-commerce landscape, blurring the lines between online and physical shopping experiences. What’s great is that you don’t have to build your website from scratch to incorporate it, you can use the very flexible and … Continue reading

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Is a landing page really just like a 1-page website?

While landing pages and 1-page websites might seem similar at first glance, they serve distinct purposes and have different design approaches. You can build either with UltimateWB website builder. Here’s a breakdown of their key differences: Purpose: Structure: Navigation: Content: … Continue reading

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