Category Archives: Ask David!

What are some successful examples of rebranding in the startup world?

The startup world is full of companies that adapt and grow, sometimes requiring a rebrand to reflect that evolution. Here are some examples of successful rebranding in startups: Dunkin’ Brands: You might know them for their donuts, but Dunkin’ Donuts … Continue reading →

Posted in Ask David!, Business, Marketing | Tagged airbnb, branding, dollar shave club, dropbox, dunkin', dunkin' brands, dunkin' donuts, forms & surveys builder app, forms builder app, instagram, lego, rebranding, slack, startups, surveymonkey, surveys, winc | Leave a comment

What happened to Google’s Gemini image creation tool?

Google’s image generation feature for its AI tool Gemini, which was part of the larger suite formerly known as Bard and Duet, came under fire earlier this year in February 2024. Here’s a deeper dive into what happened: Following the … Continue reading →

Posted in Ask David!, Photos Management, Technology in the News | Tagged ai, bard, duet, gemini, google's gemini, image generator, imagine, meta's imagine, offensive images | Leave a comment

Balancing Growth & Monetization in Community Startups

What challenges do community-focused internet start-ups like Reddit face when trying to balance monetization strategies with maintaining high levels of community engagement? Community-focused internet startups like Reddit walk a tightrope between making money and keeping their users happy. The Core … Continue reading →

Posted in Advertising, Ask David!, Social Networking | Tagged ad monetization, advertising, authenticity, community engagement, community startups, community website, content moderation, creator platforms, data privacy, engagement, intrusive ads, moderation, monetization, monetization strategies, online communities, platform design, reddit, social network, startup growth, sustainable growth, transparency, user-friendly, user-friendly ads, website strategy | Leave a comment

What benefits do breadcrumbs have for the SEO of a website or blog site?

Breadcrumbs offer a two-fold benefit for SEO: they improve user experience (UX) which indirectly helps SEO, and they also send signals directly to search engines like Google about your website structure. Improved User Experience: SEO Benefits: In short, breadcrumbs are … Continue reading →

Posted in Ask David!, Search Engine Optimization (SEO) | Tagged breadcrumbs, improved user experience, internal linking, navigation, search engine, search engine optimization, seo, ui, user friendly | Leave a comment

What do I need to do to start getting sales on my website?

There are two main areas to focus on to boost sales on your website: attracting visitors (traffic) and converting those visitors into buyers. Here are some key strategies for both: Driving Traffic: Converting Visitors into Sales: Remember, increasing sales is … Continue reading →

Posted in Ask David!, Website Traffic | Tagged advertising, build trust, content, driving traffic, easy checkout, email marketing, hidden fees, mailers, organic traffic, pay-per-click, PPC, reviews, search engine index, search engine optimization, seo, seo tool, serps, sitemap generator, social media advertising, social media marketing, testimonials, trust badges, user-friendly | Leave a comment

What techniques do you use to improve website crawlability and indexability?

Good question! A well-designed website is only half the battle. For your website to truly thrive online, it needs to be seen by search engines and potential visitors. This is where crawlability and indexability come into play… Conquer the Crawl: … Continue reading →

Posted in Ask David!, Search Engine Optimization (SEO) | Tagged analytics, backlinks, content creation, content is king, crawl, crawlers, engagement, fast loading times, Google Search Console, indexing, interactive, mobile friendly, organic traffic, responsive, responsive app, search engine crawl, search engine optimization, search engine optimization tips, search engine results pages, seo, serps, sitemap, sitemap generator, website speed, xml sitemap | Leave a comment

How Many Syllables and Words Make a Domain Name Easy to Remember

“How many syllables and how many words should a domain name contain to make sure it is easy to remember and user friendly?” While there’s no one-size-fits-all answer, it is generally advised to aim for short domain name vs longer … Continue reading →

Posted in Ask David!, Domain Names | Tagged brandable, branding, check domain name availability, clarity, domain, domain name, domain name availability, memorable, syllables, user friendly, words | Leave a comment

Why is “www.” required in front of some domains but not for other domains?

The prefix “www.” isn’t actually required for most domains. Historically, it signified the “World Wide Web” subdomain, where web content resided on a server. However, over time, it became more of a convention than a necessity. Here’s the breakdown: Why … Continue reading →

Posted in Ask David!, Domain Names | Tagged branding, dns, domain, domain name, search engine, seo, www | Leave a comment

What is the significance of social media integration in on-page SEO?

While social media integration doesn’t directly impact Google’s ranking algorithm like traditional on-page SEO elements, it still plays a significant role in boosting your website’s visibility and search engine optimization (SEO) indirectly. Great thing is, UltimateWB makes it easy for … Continue reading →

Posted in Ask David!, Search Engine Optimization (SEO), Social Media | Tagged backlinks, like buttons, search engine optimization, search engine ranking, seo, social media, social media engagement, social media integration, social share | Leave a comment

How can businesses optimize their website for Google’s BERT?

What is BERT? Let’s start with what Google’s BERT is. It has nothing to do with Sesame Street’s Bert and Ernie, but it is an acronym, standing for: Bidirectional Encoder Representations from Transformers. In clearer terms, BERT is a sophisticated … Continue reading →

Posted in Ask David!, Search Engine Optimization (SEO) | Tagged backlinks, bert, content, fast-loading times, google's bert, keywords, meta description, mobile friendly, page title, responsive, responsive app, search engine optimization, search engine optimization tips, seo, user friendly, user intent | Leave a comment