What benefits do breadcrumbs have for the SEO of a website or blog site?

Breadcrumbs in action on the UltimateWB Forum, using the UltimateWB website builder.

Breadcrumbs offer a two-fold benefit for SEO: they improve user experience (UX) which indirectly helps SEO, and they also send signals directly to search engines like Google about your website structure.

Improved User Experience:

  • Clearer Navigation: Breadcrumbs act like a mini-map for users, letting them see their current location within the website’s hierarchy and providing a way to navigate back to higher-level pages. This is especially helpful for complex websites or those with deep content structures.
  • Enhanced Browsing: By giving users a sense of where they are, breadcrumbs encourage them to explore other sections of your website. This can lead to more pageviews and a longer time spent on the site, both of which are positive SEO signals.

SEO Benefits:

  • Better Site Structure: Breadcrumbs help search engines understand how your website’s pages are interconnected and organized. This can improve the crawling and indexing efficiency of search engine bots.
  • Stronger Internal Linking: Breadcrumbs function as internal links, pointing to relevant higher-level pages. This reinforces your website’s internal linking structure, which is a crucial factor in SEO.
  • Contextualization: Search engines like Google can use breadcrumbs to understand the context of a particular page on your website. This can be beneficial for ranking your website for relevant long-tail keywords.

In short, breadcrumbs are a user-friendly feature that can also provide a slight SEO boost. By implementing them on your website, you can create a more positive experience for visitors and potentially improve your search rankings.

How to Implement Breadcrumbs on your website

It may sound hard, but it doesn’t have to be hard. It’s easy with UltimateWB because UltimateWB takes care of it for you, from your integrated forum and blog, to your listings directory and classifieds directory. Easy peasy!

Are you ready to design & build your own website? Learn more about UltimateWB! We also offer web design packages if you would like your website designed and built for you.

Got a techy/website question? Whether it’s about UltimateWB or another website builder, web hosting, or other aspects of websites, just send in your question in the “Ask David!” form. We will email you when the answer is posted on the UltimateWB “Ask David!” section.

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