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Category Archives: Marketing
Which social media platform is most effective for building a following and promoting a business?
There isn’t a single “most effective” platform – the best platform depends on your target audience and the type of business you have. Here’s a breakdown of some popular platforms and what they excel at: General Audience: Visual Content & … Continue reading
What are some effective ways to promote a website on social media platforms like Facebook?
Here are some effective ways to promote your website on social media platforms like Facebook: Content is King: Be Strategic: Engagement is Key: Consider Paid Advertising: Additional Tips: By following these tips and tailoring them to your specific website and … Continue reading
Posted in Ask David!, Marketing, Social Media
Tagged boost posts, call to action, content is king, cta, engagement, engaging content, facebook, facebook ads, facebook insights, giveaways, high-quality content, influencers, integrate social media, paid advertising, promote social media, social media, target audience
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How to Lower Customer Acquisition Costs: 10 Strategies to Reduce CAC
Customer Acquisition Cost (CAC) is a vital metric for any business. If you watch the ABC tv show “Shark Tank”, you know it can make or break an investor deal. It represents the total cost associated with acquiring a new … Continue reading
Posted in Business, Marketing
Tagged a/b etsting, affiliates app, affiliates program, build trust, cac, community, community building, community engagement, content marketing, customer acquisition cost, customer retention, customer reviews, engagement, engaging ontent, informative, marketing materials, online events, online forums, optimization, optimize website, referral programs, retargeting, shark tank, social media, social media groups, social media mentions, social proof, targeted marketing, testimonials
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What are the potential drawbacks of using Instagram as a marketing tool for a business?
While Instagram is a powerful marketing tool, it does have some drawbacks to consider for your business: Limited focus on sales: While Instagram is great for brand awareness and engagement, it’s not the most direct platform for driving sales. The … Continue reading
Building Your Brand: A Step-by-Step Guide
Your brand is more than just a fancy logo. It’s the overall experience and perception people have of your business. A strong brand builds trust, attracts customers, and sets you apart from the competition. So, how do you create a … Continue reading
Posted in Business, Marketing, Social Media
Tagged adapt, adapt strategy, authentic, brand assets, brand identity, brand mission, brand personality, brand style guide, brand values, branding, branding guide, building your brand, business evolves, color palette, consistent, customer interactions, feedback, fonts, imagery, impact, know audience, logo, packaging, social media, storytelling, visually appealing
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What are some unconventional ways to leverage social media for brand promotion?
Traditional methods of brand promotion can sometimes get lost in the noise. Here are some unconventional ways to leverage social media for brand promotion: 1. Partner with Micro-Influencers: Instead of chasing celebrity endorsements, consider collaborating with micro-influencers (those with 10,000-50,000 … Continue reading
Posted in Ask David!, Marketing, Social Media
Tagged attract customers, brand loyalty, brand personality, brand promotion, branding, celebrity endorsements, community, gamification, micro-influencers, non-profit organizations, sense of humor, social causes, social responsibility, ugc, ugc challenges, ugc contests, user-generated content
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What are effective strategies for promoting an eCommerce website? Based on your experience and knowledge, what methods have been successful and which ones have not?
Here are some effective strategies for promoting an eCommerce website, drawing on both successful and unsuccessful methods: Successful Strategies: Additional Tips: Remember, the most successful strategy will depend on your specific niche, target audience, and budget. It’s important to experiment, … Continue reading
Posted in Ask David!, E-commerce, Marketing, Search Engine Optimization (SEO)
Tagged advertising, backlinks, content creation, content is king, conversion rates, customer engagement, e-commerce, e-commerce advertising, fast loading times, google ads, loading time, mobile friendly, organic traffic, pay-per-click, PPC, rsponsive, search engine optimization, seo, social media ads, social media marketing
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What are some successful examples of rebranding in the startup world?
The startup world is full of companies that adapt and grow, sometimes requiring a rebrand to reflect that evolution. Here are some examples of successful rebranding in startups: Dunkin’ Brands: You might know them for their donuts, but Dunkin’ Donuts … Continue reading
Posted in Ask David!, Business, Marketing
Tagged airbnb, branding, dollar shave club, dropbox, dunkin', dunkin' brands, dunkin' donuts, forms & surveys builder app, forms builder app, instagram, lego, rebranding, slack, startups, surveymonkey, surveys, winc
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