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Recent Posts
- Thinking About Switching From WordPress? What Should You Consider Before You Move?
- The Airtable Acquisition Raises a Bigger Question: Do You Really Own the Software Your Business Runs On?
- How to Use Google Search Console’s New Generative AI Data to Improve Your SEO
- How to Update the Same Website Content on Multiple Pages at Once
- Discovered vs. Crawled Not Indexed in Google Search Console: What’s the Difference and How to Fix Each
- The Small Business Guide to Auditing Google Ads and Website Costs
- Do Professional Writers Still Need SEO in the Age of AI?
- Search Engine First vs. People First Content: Why Generic FAQ Dumps Harm Your SEO
- Looking for a Website Builder Without AI? Which One Should You Choose?
- Keyword Cannibalization: How to Find and Fix the Pages Stealing Your Own Google Traffic
- Why Great Content Gets Stuck on Page 8 (And How to Fix It)
- Why MySQL FULLTEXT Search Returns 0 Results (And How to Fix It)
- The Reality of Domain Speculation on New TLD Launches: Is It Still Worth It?
- The Hidden Domain Name Lock-In: Which Registrars Restrict Nameservers?
- Paying $10,000 a Month for SEO? Here’s How to Tell If You’re Getting Your Money’s Worth
- Introducing New WordPress Magazine Layouts in UltimateWB 9 (With Early Access)
- How to Fix the WordPress “Critical Error” on the Widgets Page After a PHP Upgrade
- The Hidden Risk of SaaS Website Builders: Lessons from the Recent Wix Outage
Categories
Tag Archives: search engine optimization
Personal Website vs. Substack? Why You Need to Own Your Site
The debate over Substack versus a personal website is fundamentally about digital ownership. While platforms like Substack offer convenience, they leave writers vulnerable to the discretion and algorithmic shifts of a third party.
Building a brand on a platform you do not own is a strategic risk. Establishing a dedicated website is the only way to ensure true independence.
The Myth of Ownership on Third-Party Platforms
Substack makes it easy to start, but that ease comes at a cost. When
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Posted in Ask David!
Tagged authority, backlinks, brand strategy, branding, content ownership, custom domain, digital assets, digital independence, digital ownership, online presence, personal branding, personal website vs substack, professional blogging, scalability, search engine optimization, self-hosted, seo, substack, web development, web sovereignty, website builder
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Webflow Outages Again? What Reddit Reveals About the Real Risk of Hosted Platforms
If you want to understand the growing unease around Webflow, don’t start with their marketing.
Start with their users.
A recent Reddit thread titled “Another webflow outage like every few months makes Webflow so unreliable” captures something deeper than frustration - it reveals a pattern that more developers and agencies are starting to question.
“Have never come across a platform that spends so much time on doing their marketing and over-hyping themselves and keeps having back to back outage
... Continue readingIs a Neo Sites “Free” Domain and Website Really Free? The 1-Year Subscription Catch Exposed
If you’ve been searching for a way to get your business online, you’ve likely seen the pitch from Neo Sites: "Free domain, free website, free email." You might even have read it from users on Reddit, wrongly advising Neo Sites offers "Completely free website with free custom domain". It sounds like the ultimate win for a startup on a budget. But it's not - there is a catch.
In short, the website is "free" in the same way a
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Posted in Compare Website Builders
Tagged .com, blog, blogging, catch, domain extensions, email hosting, free domain, free website, google search engine ranking, hosted platform, hosted website builder, locked in, neo sites, one-page website, organic traffic, portability, search engine optimization, seo, tld, traditional tld
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Using a URL Shortener and Passing the SEO Link Juice
Does using a URL shortener like azipURL or TinyURL not pass on the SEO link juice of having a backlink posted somewhere?
"Ask David" answer:
Actually, using a URL shortener like azipURL, TinyURL, or Bitly generally does pass on the SEO
... Continue readingHow to Make Your FAQ Section More Engaging for Users
FAQs are a staple of websites - they help answer common questions quickly and reduce customer support requests. But if your FAQ section feels like a long, impersonal list, visitors may skim past it or leave your site looking for clearer guidance.
Here’s how to make your FAQs more engaging and user-friendly:
1. Use a Conversational Tone
Instead of formal or robotic responses, write answers as if you’re speaking directly to the visitor. This makes the information more approachable and
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Posted in Web Content
Tagged build trust, customer support tips, engaging FAQs, faq, FAQ best practices, FAQ design, FAQ layout, FAQ section ideas, frequently asked questions, improving FAQs, interactive FAQ, search engine optimization, seo, trust, user experience, UX tips, value, web design tips, website design, website FAQs, website tips, website usability
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Why You Should Remove Redundant Header Tags from Your Web Pages
For a long time, SEO tools and platforms like Bing Webmaster Tools will flag this message:
“Remove redundant <h1> tags from the page source, so that only one <h1> tag exists.”
Why? Because having multiple <h1> tags can confuse both search engines and users about what your page is really about - even though modern search engines are more flexible than they used to be.
📌 What An <h1> Tag Is
The <h1> tag is the main heading of your
... Continue readingWhat Is the IndexNow Message in Bing Webmaster Tools?
If you use Bing Webmaster Tools, you may have noticed a banner that says:
“Set up IndexNow and boost your site’s visibility in search engines within minutes.”
At first glance, it looks like an ad.
It sounds promotional, it’s visually highlighted, and it pushes you to click.
But it’s not an advertisement - and it’s also not a Bing-owned service, which is where most of the confusion comes from.
Let’s clear this up properly.
Short Answer
- ❌ It’s
Posted in Search Engine Optimization (SEO), Website Traffic
Tagged authority, bing, bing webmaster tools, boost visibility, crawl, https, improve ranking, indexing, indexnow, internal linking, microsoft, robots.txt, search engine optimization, search engine ranking, seo, sitemaps, visibility
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SEO Is Working – So Why Aren’t Sales Increasing?
Ask David: "My traffic statistics have grown organically, so SEO is working, but sales are not growing - how do I know I am on the right track or what else should I be doing?"
This is a very common situation, and it’s also one of the most confusing for website owners.
The important thing to understand is that organic traffic growth and sales growth are related - but they are not the same metric.
If
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Posted in Ask David!, E-commerce, Search Engine Optimization (SEO), Website Traffic
Tagged call-to-action, conversion friction, conversion rate optimization, conversions, convert leads, engagement, increase sales, leads, messaging, organic traffic, reach, sales, search engine optimization, seo, small business websites, trust, trust signals, trustworthy, website builders, website conversions, website optimization
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